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The programme trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets. Our objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
Practical learning through innovative teaching methods.
Modules in data-driven marketing, channel management and online communication.
Corporate case studies and simulations of strategic marketing decisions.
An excellent learning experience with innovative teaching methods.
Who is expected to attend the training
For the one-year program, we welcome students mainly from business bachelor’s programmes. This programme is the one-year intensive version of the already well-known, two-year Marketing MSc, where students with appropriate business education backgrounds can acquire advanced marketing knowledge and skills. Students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing. If you’re interested in the programme and want to keep your options open for CEMS or a double degree, consider applying for the two-year Marketing programme as well.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Be a black-belt marketing manager!
The programme trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets. Our objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
Practical learning through innovative teaching methods.
Modules in data-driven marketing, channel management and online communication.
Corporate case studies and simulations of strategic marketing decisions.
An excellent learning experience with innovative teaching methods.
Who is expected to attend the training
For the one-year program, we welcome students mainly from business bachelor’s programmes. This programme is the one-year intensive version of the already well-known, two-year Marketing MSc, where students with appropriate business education backgrounds can acquire advanced marketing knowledge and skills. Students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing. If you’re interested in the programme and want to keep your options open for CEMS or a double degree, consider applying for the two-year Marketing programme as well.
Admission Requirements
7+
100+
68+
Sep-2026
Tuition fees
International
6,800
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc in Marketing Strategy and Innovation
Main Campus, Budapest, Hungary
6,800 Tuition Fee/year
Sep-2026Starting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Be a black-belt marketing manager!
The programme trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets. Our objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
What We Offer
Who is expected to attend the training
For the one-year program, we welcome students mainly from business bachelor’s programmes. This programme is the one-year intensive version of the already well-known, two-year Marketing MSc, where students with appropriate business education backgrounds can acquire advanced marketing knowledge and skills. Students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing. If you’re interested in the programme and want to keep your options open for CEMS or a double degree, consider applying for the two-year Marketing programme as well.Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Be a black-belt marketing manager!
The programme trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets. Our objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
What We Offer
Who is expected to attend the training
For the one-year program, we welcome students mainly from business bachelor’s programmes. This programme is the one-year intensive version of the already well-known, two-year Marketing MSc, where students with appropriate business education backgrounds can acquire advanced marketing knowledge and skills. Students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing. If you’re interested in the programme and want to keep your options open for CEMS or a double degree, consider applying for the two-year Marketing programme as well.Admission Requirements
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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