By Shannon Clark
There’s a lot of confusion relating to LinkedIn. Some people see it as a social media network, like Facebook, while others view it as a job board. Both assumptions are correct to a certain extent but, unlike Facebook, LinkedIn is more geared towards professionals and unlike most job boards, LinkedIn does more than just allow you to search for openings.
In our opinion, LinkedIn is an invaluable resource for students but to help convince you, here are the top five reasons why every student should be on LinkedIn:
To build a strong network of professional contacts
Getting ahead in any career is as much about who you know, as it is about what you know. Start by connecting with your peers and your university lecturers, then branch out into the industry that you want to work in. You never know when a connection will come in handy and the bigger your network, the more chance you have of being referred to a job role.
To get job alerts
While LinkedIn is about much more than just searching for jobs, it is still incredibly useful when it comes to finding your next position – which makes LinkedIn particularly useful for students. You can program LinkedIn to send you job alerts for certain companies, industries or specific job titles, so that you’ll never miss out on a great opportunity again.



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