Why You Should Study a Master’s in Sports Industry Management

Almost half the cohort is international, with students coming from India, China, the USA, Canada, Russia, Africa, South America and, of course, Europe and France, meaning part of the success lies within this diversity.

Another reason is because of our learning activities. We like to consider ourselves as makers, people who learn by doing, who look into innovation and entrepreneurship first. But what probably makes us different, is the way we look at sport – we don’t look at sport as an end, but as a starting point. Students learn and experiment through sport, but should also be able to use their experiences in other industries.

“Hands on” is really how we do it! We work with companies within the industry, whether they’re global or just start-ups. From day one, students focus on innovative projects with industry professionals, asking questions such as, “What could destroy my business in the near future?”, or “How can new technologies change the rules of the game?”.

We don’t censor either – students are taught to try, experiment and learn the theory from doing. In the end, we evaluate the ability of the students who can work with others, as well as learn from others. We also help them take the lead, and help them understand what holding responsibilities really mean, such as coordinating and managing a project team.

We develop soft skills in individuals with a hard skill mindset. At the start of the program, students study business analytics, data science and statistics for market research as well as anthropology. We look into sport as a lifestyle, and design thinking is a starting point when it comes to looking at a project.

We like to play the business game, but we like to also question the sustainability of our models. We don’t just want to be different as one thing is for certain: passion is no longer enough!