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Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative. Marketing graduates have:
A customer-centric view of business. Graduates gain a deep understanding of customer behaviour and consumer culture at large.
A strategic approach & analytical skill set. Graduates are strategic thinkers with the ability to connect customer and market insights with strategic decision-making. They learn to apply a variety of methods and data sources to analyse the potential success of marketing activities.
Creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and are able to present ideas to address them.
Ability to leverage technology. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes.
A strong research skill set. Graduates use methodological tools and apply academic research literature in the area of marketing.
Upon graduating from the Marketing programme, graduates are able to manage, develop and lead the strategic marketing efforts of global organisations.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative. Marketing graduates have:
A customer-centric view of business. Graduates gain a deep understanding of customer behaviour and consumer culture at large.
A strategic approach & analytical skill set. Graduates are strategic thinkers with the ability to connect customer and market insights with strategic decision-making. They learn to apply a variety of methods and data sources to analyse the potential success of marketing activities.
Creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and are able to present ideas to address them.
Ability to leverage technology. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes.
A strong research skill set. Graduates use methodological tools and apply academic research literature in the area of marketing.
Upon graduating from the Marketing programme, graduates are able to manage, develop and lead the strategic marketing efforts of global organisations.
Admission Requirements
Eligibility: Relevant Bachelor's degree
27 Dec 2024
2 Years
Sep
International
15,000 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Marketing
Otakaari primary campus, Espoo, Finland
# 44QS Subject Rankings
24 monthsProgramme duration
15,000 EURTuition Fee/year
27 Dec, 2024Application Deadline
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative. Marketing graduates have:
Upon graduating from the Marketing programme, graduates are able to manage, develop and lead the strategic marketing efforts of global organisations.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative. Marketing graduates have:
Upon graduating from the Marketing programme, graduates are able to manage, develop and lead the strategic marketing efforts of global organisations.
Admission Requirements
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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