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Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.
New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways. Graduates will be able to demonstrate knowledge of the current issues, insights and debates in the concepts, frameworks and applications of marketing, advertising, retailing and sales.
This is part of the Bachelor of Business.
Programme overview
Main Subject
Marketing
Degree
BBus
Study Level
Undergraduate
Study Mode
On Campus
Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.
New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways. Graduates will be able to demonstrate knowledge of the current issues, insights and debates in the concepts, frameworks and applications of marketing, advertising, retailing and sales.
This is part of the Bachelor of Business.
Admission Requirements
120+
6+
169+
24+
80+
All approved NCEA level 2 and 3 language rich subjects, Business, Mathematics and Statistics subjects are useful.
3 Years
Jul
Mar
Tuition fees
Domestic
8,918 NZD
International
36,692 NZD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing Major - Bachelor of Business
AUT City Campus, Auckland, New Zealand
36 monthsProgramme duration
36,692 NZDTuition Fee/year
Jul, MarStarting Month
Programme overview
Main Subject
Marketing
Degree
BBus
Study Level
Undergraduate
Study Mode
On Campus
Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.
New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways. Graduates will be able to demonstrate knowledge of the current issues, insights and debates in the concepts, frameworks and applications of marketing, advertising, retailing and sales.
This is part of the Bachelor of Business.
Programme overview
Main Subject
Marketing
Degree
BBus
Study Level
Undergraduate
Study Mode
On Campus
Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.
New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways. Graduates will be able to demonstrate knowledge of the current issues, insights and debates in the concepts, frameworks and applications of marketing, advertising, retailing and sales.
This is part of the Bachelor of Business.
Admission Requirements
All approved NCEA level 2 and 3 language rich subjects, Business, Mathematics and Statistics subjects are useful.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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