BSc Single Honours Digital Marketing
36 monthsProgramme duration
12,500 GBPTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
The BSc Digital Marketing is designed for those who want to understand how brands, businesses and consumers connect in an increasingly digital world. This programme combines creative thinking with data-driven decision making, equipping you with the skills needed to plan, deliver and evaluate effective digital marketing strategies.
You will explore key areas such as social media marketing, content creation, search engine optimisation, digital advertising, analytics, branding and consumer behaviour. Throughout the degree, theory is applied to real-world contexts, ensuring you graduate with practical experience as well as a strong academic foundation. Live briefs, projects and industry-informed teaching help you understand how digital marketing operates across different sectors and platforms.
The programme places strong emphasis on employability. You will develop skills in communication, critical analysis, problem-solving and digital technologies, all of which are highly valued by employers. Ethical practice, sustainability and responsible marketing are embedded throughout, reflecting current industry expectations.
Graduates of Digital Marketing pursue careers such as digital marketing executive, social media manager, content strategist, SEO specialist, digital analyst, brand coordinator and marketing communications officer. The degree also provides a strong foundation for postgraduate study or entrepreneurial ventures in the digital economy.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
The BSc Digital Marketing is designed for those who want to understand how brands, businesses and consumers connect in an increasingly digital world. This programme combines creative thinking with data-driven decision making, equipping you with the skills needed to plan, deliver and evaluate effective digital marketing strategies.
You will explore key areas such as social media marketing, content creation, search engine optimisation, digital advertising, analytics, branding and consumer behaviour. Throughout the degree, theory is applied to real-world contexts, ensuring you graduate with practical experience as well as a strong academic foundation. Live briefs, projects and industry-informed teaching help you understand how digital marketing operates across different sectors and platforms.
The programme places strong emphasis on employability. You will develop skills in communication, critical analysis, problem-solving and digital technologies, all of which are highly valued by employers. Ethical practice, sustainability and responsible marketing are embedded throughout, reflecting current industry expectations.
Graduates of Digital Marketing pursue careers such as digital marketing executive, social media manager, content strategist, SEO specialist, digital analyst, brand coordinator and marketing communications officer. The degree also provides a strong foundation for postgraduate study or entrepreneurial ventures in the digital economy.
Admission Requirements
A-Level: Grade profile of BBC or 112 UCAS Tariff Points. BTEC: Grade profile of DMM. This can be achieved from either an Extended National Diploma or a combination of smaller BTEC qualifications. T-levels: A T-level with an overall Merit grade.
English requirements
Undergraduate courses: A Secure English Language Test equivalent to IELTS 6.0 with no component below IELTS 5.5*
Tuition fees
Domestic
International
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