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Have you ever wondered why certain brands become so famous and others die so quickly? Are you eager to understand why consumers behave differently towards the same product? Have you ever asked yourself what constitutes a successful marketing strategy, or why some companies know so much about you while others lose you after one purchase? If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance. The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Have you ever wondered why certain brands become so famous and others die so quickly? Are you eager to understand why consumers behave differently towards the same product? Have you ever asked yourself what constitutes a successful marketing strategy, or why some companies know so much about you while others lose you after one purchase? If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance. The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
At Canadian University Dubai we deliver an education based on the Canadian curriculum, giving us internationally recognized quality and credibility. Our School of Graduate Studies offers two unique Master level programs that have been developed to respond to the increasingly globalized and technologically-driven business environment. There are three intakes a year for the Master of Business Administration and Master of Information Technology Management and Governance programs. The Fall intake starts in September, Spring intake in January and Summer intake in May. However, to ensure a steady flow of quality students to our highly-rated graduate programs, applications are received and assessed throughout the year. We encourage those considering one of our Graduate programs to apply as soon as possible as we process applications on a revolving basis.
At Canadian University Dubai we deliver an education based on the Canadian curriculum, giving us internationally recognized quality and credibility. Our School of Graduate Studies offers two unique Master level programs that have been developed to respond to the increasingly globalized and technologically-driven business environment. There are three intakes a year for the Master of Business Administration and Master of Information Technology Management and Governance programs. The Fall intake starts in September, Spring intake in January and Summer intake in May. However, to ensure a steady flow of quality students to our highly-rated graduate programs, applications are received and assessed throughout the year. We encourage those considering one of our Graduate programs to apply as soon as possible as we process applications on a revolving basis.
Bachelor of Business Administration in Marketing
Dubai Campus, Dubai, United Arab Emirates
48 monthsProgram duration
20,004 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance.
The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function to every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve competitive advantage, and ultimately enhance financial performance.
The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding and e-marketing.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
At Canadian University Dubai we deliver an education based on the Canadian curriculum, giving us internationally recognized quality and credibility. Our School of Graduate Studies offers two unique Master level programs that have been developed to respond to the increasingly globalized and technologically-driven business environment. There are three intakes a year for the Master of Business Administration and Master of Information Technology Management and Governance programs. The Fall intake starts in September, Spring intake in January and Summer intake in May. However, to ensure a steady flow of quality students to our highly-rated graduate programs, applications are received and assessed throughout the year. We encourage those considering one of our Graduate programs to apply as soon as possible as we process applications on a revolving basis.
Arts and Humanities (5)
Bachelor of Architecture
Bachelor of Science in Architectural Studies
Bachelor of Science in Interior Design
Business and Management (5)
Bachelor of Business Administration in Accounting and Finance
Bachelor of Business Administration in Events and Tourism Management
Bachelor of Business Administration in Forensic Accounting
Bachelor of Business Administration in International Business
Bachelor of Business Administration in Luxury Marketing
Bachelor of Business Administration in Marketing
Bachelor of Business Administration in e-Business
Engineering and Technology (5)
Bachelor of Computer and Networking Engineering Technology
Bachelor of Science in Computer Science
Bachelor of Science in Cyber Security
Bachelor of Science in Electrical Engineering - Electronics
Bachelor of Science in Electrical Engineering - Mechatronics
Bachelor of Science in Electrical Engineering - Telecommunication
Bachelor of Science in Software Design
Life Sciences and Medicine (5)
Bachelor of Arts in Psychology
Bachelor of Science in Public Health - Environmental Health Management
Bachelor of Science in Public Health - Health Administration
Social Sciences and Management (5)
Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications
Bachelor of Arts in Communication - Digital Media and Journalism
Bachelor of Arts in Communication - Public Relations
Bachelor of Arts in Creative Industries
Bachelor of Business Administration in Human Resource Management
Bachelor of Business Administration in Operations and Supply Chain Management
Bachelor of Business Administration in Sports Management
At Canadian University Dubai we deliver an education based on the Canadian curriculum, giving us internationally recognized quality and credibility. Our School of Graduate Studies offers two unique Master level programs that have been developed to respond to the increasingly globalized and technologically-driven business environment. There are three intakes a year for the Master of Business Administration and Master of Information Technology Management and Governance programs. The Fall intake starts in September, Spring intake in January and Summer intake in May. However, to ensure a steady flow of quality students to our highly-rated graduate programs, applications are received and assessed throughout the year. We encourage those considering one of our Graduate programs to apply as soon as possible as we process applications on a revolving basis.
Engineering and Technology (1)
Master in Information Technology Management
Full-Time MBA (1)
Master of Business Administration in Double Concentration
Master of Business Administration in Finance
Master of Business Administration in General Management
Master of Business Administration in Human Resource Management
Master of Business Administration in Marketing