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The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. You will gain in-depth knowledge and skills in PPC, SEO, Content Marketing, Social Media, e-Business Management, Web Development, Data Analysis, and develop strategic thinking know-how. You will have the opportunity to gain real-world experience by putting these skills to the test in an end-of-year practicum project which involves being paired up with a client, looking after their digital marketing for a 6 month period. DCU Business School has deep-rooted connections with industry, which ensures relevant and up to date content within our curriculum.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. You will gain in-depth knowledge and skills in PPC, SEO, Content Marketing, Social Media, e-Business Management, Web Development, Data Analysis, and develop strategic thinking know-how. You will have the opportunity to gain real-world experience by putting these skills to the test in an end-of-year practicum project which involves being paired up with a client, looking after their digital marketing for a 6 month period. DCU Business School has deep-rooted connections with industry, which ensures relevant and up to date content within our curriculum.
MSc Digital Marketing
Dublin City University, Glasnevin, Dublin, Ireland
1Scholarships
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Scholarships
DCU International Merit Scholarships
Value
$2000
Deadline
1 Jul 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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