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In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques. The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions. On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Tuition fees are provided for information only and are subject to change.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques. The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions. On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Tuition fees are provided for information only and are subject to change.
Admission Requirements
6.5+
92+
175+
Minimum three-year bachelor’s degree (any type of engineering or business/finance background)
Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)*
Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your application
CV
Letter of motivation
Academic transcripts
Two letters of recommendation
Online video interview
*English native speakers or those holding a degree taught in English (minimum three years) are eligible for an English Test waiver.
10 Jul 2026
1 Year
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
International
28,700 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc in Marketing Analytics
EDHEC Business School – Lille Campus, Lille, France
# 51-100QS Subject Rankings
12 monthsProgramme duration
28,700 EURTuition Fee/year
10 Jul, 2026Application Deadline
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions.
On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Tuition fees are provided for information only and are subject to change.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions.
On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Tuition fees are provided for information only and are subject to change.
Admission Requirements
Minimum three-year bachelor’s degree (any type of engineering or business/finance background)
Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)*
Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your application
*English native speakers or those holding a degree taught in English (minimum three years) are eligible for an English Test waiver.
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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