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MSc in Marketing Analytics
EDHEC Business School – Lille Campus, Lille, France
12 monthsProgram duration
27,300 EURTuition Fee/year
07 Jun, 2025Application Deadline
YesScholarships
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions.
On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Tuition fees are provided for information only and are subject to change.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions.
On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Tuition fees are provided for information only and are subject to change.
Admission requirements
Exam Scores
Important Dates
Application
3-year bachelor degree minimum.
English proficiency tests with minimum scores of:
- TOEFL Internet-based ≥ 92
- TOEIC ≥ 850
- IELTS ≥ 6.5
- Cambridge Test of English ≥ 175
English native speakers or those holding a degree taught in English (minimum 3 years) are eligible for an English Test waiverOptional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your file
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Ad Feature programs
Bachelor UG
Master PG
MBA
EDHEC Global MBA
MiM in Data Science & AI for Business
EDHEC International BBA is EDHEC Business School's undergraduate programme. This bachelor's degree in Business Administration (BBA) is triple-accredited by the French National Education Ministry, EQUIS and AACSB. It welcomes applicants from top high-schools in France as well as talented international applicants.
This innovative and highly international programme combines academic excellence, professional experience and international exposure. Designed for highly-motivated students wishing to broaden their horizons and prepare for international careers, it offers a unique level of diversity and flexibility that makes the difference in the job market.
EDHEC International BBA places students at the heart of a learning process based on performance, innovation, diversity and leadership. It responds fully to students’ career and personal development objectives by ensuring students master the issues needed to manage in a globalised world.
After their degree, students can choose to pursue their studies or start their professional career, in France or internationally.
EDHEC International BBA offers 2 tracks, each one designed to meet students' academic and professional goals. Regardless of the chosen track, all students will receive the same Bachelor in Business Administration diploma.
Admission requirements
You can apply to EDHEC Business School's undergraduate degree by submitting an application through our online system. More information: bba.edhec.edu/en/admissions
Scholarships and bursaries
EDHEC International BBA created scholarships for international students only! Visit our website to learn more about our scholarships and bursaries.
Business and Management (1)
EDHEC International BBA
To prepare students for the professional challenges ahead, EDHEC offers a Master in Management (MiM) programme with 4 tracks and 13 Masters of Science degrees in Business Management and in Finance (listed below).
The EDHEC Master in Management (MIM) is a 2-year academic programme awarding a double degree: Master in Management and Master of Science. Entirely taught in English, the programme, also known as "Grande Ecole", is specifically designed to prepare students for international careers in Business Management, Finance or Data Science & AI for Business. The Global Master in Management - GETT graduates will be awarded the EDHEC Master in Management degree (Diplôme Grande Ecole), the Diploma in Global Economic Transformation & Technology from the Haas School of Business at the University of California Berkeley & the Master in Management Studies from SKK Graduate School of Busines if they opt for the USA/Asia or the EDHEC Master in Management degree (Diplôme Grande Ecole), a GETT certificate from ESMT Berlin & the MSc in Innovation, Entrepreneurship & Management from Imperial College Business School.
These programmes are specifically designed to bring forth new ideas in global business practices and make the experience of learning exciting, cutting edge, and meaningful to the economic and social challenges confronting the world today. Fully international and directly connected to the business world, EDHEC commands a strong reputation for research excellence and its ability to train entrepreneurs and managers capable of breaking new ground.
EDHEC Business School Admissions
Admissions for international students are done on a rolling basis. The Selection Committee for each department meets regularly throughout the year to evaluate student applications. Successful candidates must display a wide range of educational backgrounds and experiences, academic excellence, strong quantitative and analytical skills, interpersonal competencies, international awareness, proven motivation to undertake the program, and capacity to make significant contributions to its learning environment. The deadline for applications is on June 30th, though interested applicants are encouraged to apply early.
Business and Management (3)
MSc in Accounting & Finance
MSc in Climate Change & Sustainable Finance
MSc in Corporate Finance & Banking
MSc in Creative Business & Social Innovation
MSc in Entrepreneurship & Innovation
MSc in Financial Engineering
MSc in Global & Sustainable Business
MSc in International Finance
MSc in Marketing Analytics
MSc in Marketing Management
MSc in Strategy, Organisation & Consulting
MiM in Business Management
MiM in Finance
MiM in Global Economic Transformation & Technology
Online MSc in Corporate Finance
Online MSc in Data Management & Business Analytics
Online MSc in International Business Management
Online MSc in Strategic Marketing
Engineering and Technology (3)
MSc in Data Analytics & Artificial Intelligence
MiM in Data Science & AI for Business
Social Sciences and Management (3)
LL.M. in Law & Tax Management
Executive MBA (3)
EDHEC Executive MBA
Full-Time MBA (3)
EDHEC Global MBA
Part-Time MBA (3)
Online MBA