12 monthsProgramme duration
28,700 EURTuition Fee/year
10 Jul, 2026Application Deadline
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions.
On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Tuition fees are provided for information only and are subject to change.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions.
On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Tuition fees are provided for information only and are subject to change.
Admission Requirements
Minimum three-year bachelor’s degree (any type of engineering or business/finance background)
Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)*
- TOEFL iBT ≥ 92 / TOEFL iBT Home Edition ≥ 92 / TOEFL iTP ≥ 570
- TOEIC Listening & Reading ≥ 850
- IELTS Academic ≥ 6.5 / IELTS Online ≥ 6.5 / IELTS One Skill Retake
- Cambridge Test of English ≥ 175
- PTE Academic ≥ 65
Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your application
- CV
- Letter of motivation
- Academic transcripts
- Two letters of recommendation
- Online video interview
*English native speakers or those holding a degree taught in English (minimum three years) are eligible for an English Test waiver.
- Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
International
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