MSc in Marketing Analytics 12 months Postgraduate Program By EDHEC Business School |Top Universities
Program Duration

12 monthsProgram duration

Tuitionfee

27,300 EURTuition Fee/year

Application Deadline

07 Jun, 2025Application Deadline

Scholarship

YesScholarships

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions.
On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.

Tuition fees are provided for information only and are subject to change.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

In a period of unprecedented global change, consumer behaviour, data, and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions.
On this 18-month program, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.

Tuition fees are provided for information only and are subject to change.

Admission requirements

175+
92+
6.5+

3-year bachelor degree minimum.

English proficiency tests with minimum scores of:

  • TOEFL Internet-based ≥ 92
  • TOEIC ≥ 850
  • IELTS ≥ 6.5
  • Cambridge Test of English ≥ 175
English native speakers or those holding a degree taught in English (minimum 3 years) are eligible for an English Test waiver

Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your file

07 Jun 2025
1 Year
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance

Tuition fee and scholarships

Domestic Students

-
-

International Students

27,300 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

EDHEC International BBA is EDHEC Business School's undergraduate programme. This bachelor's degree in Business Administration (BBA) is triple-accredited by the French National Education Ministry, EQUIS and AACSB. It welcomes applicants from top high-schools in France as well as talented international applicants.

This innovative and highly international programme combines academic excellence, professional experience and international exposure. Designed for highly-motivated students wishing to broaden their horizons and prepare for international careers, it offers a unique level of diversity and flexibility that makes the difference in the job market. 

EDHEC International BBA places students at the heart of a learning process based on performance, innovation, diversity and leadership. It responds fully to students’ career and personal development objectives by ensuring students master the issues needed to manage in a globalised world. 

After their degree, students can choose to pursue their studies or start their professional career, in France or internationally.


EDHEC International BBA offers 2 tracks, each one designed to meet students' academic and professional goals. Regardless of the chosen track, all students will receive the same Bachelor in Business Administration diploma.

  1. Management Studies track: This track welcomes applicants proficient in French or in English. It offers unique learning options combining international exposure, specialisations, and work experience.
  2. Global Business track: This track welcomes applicants proficient in English. It offers the exciting opportunity of studying at three top institutions around the world and acquire in-depth knowledge of globalisation issues.


Admission requirements

You can apply to EDHEC Business School's undergraduate degree by submitting an application through our online system. More information: bba.edhec.edu/en/admissions


Scholarships and bursaries

EDHEC International BBA created scholarships for international students only! Visit our website to learn more about our scholarships and bursaries.

To prepare students for the professional challenges ahead, EDHEC offers a Master in Management (MiM) programme with 4 tracks and 13 Masters of Science degrees in Business Management and in Finance (listed below).

The EDHEC Master in Management (MIM) is a 2-year academic programme awarding a double degree: Master in Management and Master of Science. Entirely taught in English, the programme, also known as "Grande Ecole", is specifically designed to prepare students for international careers in Business Management, Finance or Data Science & AI for Business. The Global Master in Management - GETT graduates will be awarded the EDHEC Master in Management degree (Diplôme Grande Ecole), the Diploma in Global Economic Transformation & Technology from the Haas School of Business at the University of California Berkeley & the Master in Management Studies from SKK Graduate School of Busines if they opt for the USA/Asia or the EDHEC Master in Management degree (Diplôme Grande Ecole), a GETT certificate from ESMT Berlin & the MSc in Innovation, Entrepreneurship & Management from Imperial College Business School. 

These programmes are specifically designed to bring forth new ideas in global business practices and make the experience of learning exciting, cutting edge, and meaningful to the economic and social challenges confronting the world today. Fully international and directly connected to the business world, EDHEC commands a strong reputation for research excellence and its ability to train entrepreneurs and managers capable of breaking new ground.


EDHEC Business School Admissions

Admissions for international students are done on a rolling basis. The Selection Committee for each department meets regularly throughout the year to evaluate student applications. Successful candidates must display a wide range of educational backgrounds and experiences, academic excellence, strong quantitative and analytical skills, interpersonal competencies, international awareness, proven motivation to undertake the program, and capacity to make significant contributions to its learning environment. The deadline for applications is on June 30th, though interested applicants are encouraged to apply early. 

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