BSc Marketing Degree 48 months Undergraduate Programme By Effat University |TopUniversities
Programme Duration

48 monthsProgramme duration

Tuitionfee

26,605 USDTuition Fee/year

Starting Month

Aug, JanStarting Month

Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Science in Marketing (BSc in Marketing) degree provides an in-depth study of the major concepts, frameworks, and tools for understanding the theory and practice of modern marketing. Students acquire knowledge and skills covering a range of strategic marketing functions including consumer behaviour, digital marketing, marketing strategy, brand management, and marketing research. Additionally, marketing analytics, Integrated Marketing Communication, personal selling, and public relations will further give the Program a cutting edge in the new era of Marketing both locally and internationally. Emphasis is placed on issues related to the Middle East. Also, the impact of globalization and information technology on marketing will be addressed.

The Marketing program successfully acquired AACSB accreditation in Fall 2021 for a period of five years.​

Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Science in Marketing (BSc in Marketing) degree provides an in-depth study of the major concepts, frameworks, and tools for understanding the theory and practice of modern marketing. Students acquire knowledge and skills covering a range of strategic marketing functions including consumer behaviour, digital marketing, marketing strategy, brand management, and marketing research. Additionally, marketing analytics, Integrated Marketing Communication, personal selling, and public relations will further give the Program a cutting edge in the new era of Marketing both locally and internationally. Emphasis is placed on issues related to the Middle East. Also, the impact of globalization and information technology on marketing will be addressed.

The Marketing program successfully acquired AACSB accreditation in Fall 2021 for a period of five years.​

Admission Requirements

53+
80+
5.5+
60+

4 Years
Aug
Jan

  • Candidates are required to submit an essay(s) for acceptance

Tuition fees

Domestic
18,669 USD
International
26,605 USD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Frequently Asked Questions

Candidates interested to know about the application steps for applying to Effat University can go to the admissions pages at: https://www.effatuniversity.edu.sa/english/admissions/pages/default.aspx Candidates wishing to apply online to Effat University, they can visit Effat University Apply Online page at: https://bannerxe.effatuniversity.edu.sa:8001/ssbprod/bwskalog.P_DispLoginNon Applicants can also come personally to Effat University to apply. The hard copy of the application form is available at: https://www.effatuniversity.edu.sa/English/Admissions/Documents/Application-Forms/Effat-UG-Application-Form.pdf For more information regarding the Admission requirements, please Visit Effat Admissions page at: University https://www.effatuniversity.edu.sa/english/admissions/pages/default.aspx and specific pages of the programs at https://www.effatuniversity.edu.sa/English/academics/Pages/default.aspx
All Effat University programs require a minimum level of English Proficient. Please see the program pages to be familiar with the entry level of English at https://www.effatuniversity.edu.sa/english/academics/pages/default.aspx Effat University offers a foundation program if the applicants did not achieve the minimum scores in the iBT TOFEL or IELTS test or the LinguaSkill Placement tests. They will be admitted to Foundation 1 and 2 (two semesters) or Foundation 2 only (one semester) at Effat English Academy. They will enroll in the college level after successfully passing the foundation program.
Yes, all nationalities are welcome to join Effat University. To know about the tuition for studying at Effat University for national, residents and overseas students please visit the tuition and fees pages at https://www.effatuniversity.edu.sa/English/Admissions/Undergraduate/Pages/Tuition_Fees.aspx for undergraduates, https://www.effatuniversity.edu.sa/english/admissions/graduate/pages/tuitionandfees.aspx for graduate students and at https://www.effatuniversity.edu.sa/English/Admissions/overseas/Pages/Tuition_Fees.aspx for overseas students.
A number of partial merit-based scholarship are available each semester. Academic scholarship competitions are held periodically to select recipients of available scholarships. For more information, please visit Effat University Scholarships and Financial Aid Page at https://www.effatuniversity.edu.sa/English/Admissions/Scholarships-and-Financial-Aid-Program/Pages/default.aspx
On-campus housing is available for interested students. The residence is designed for students' comfort and convenience. To get more information, please visit Effat University Residence Page at https://www.effatuniversity.edu.sa/English/Student-Life/Why-Choose-Effat/Campus-Services/Pages/Residence.aspx
Undergrad Programmes 23395