Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Become an expert in the international expansion of French luxury and develop unique skills in marketing, strategy, and cultural heritage with the Master of Science in French Luxury & Global Marketing. This international Master’s degree (equivalent to Bac+5, Level 7 RNCP) combines rigorous academic learning with hands-on immersion in the French luxury world, emphasizing craftsmanship, storytelling, communication, and digital marketing. Students gain a comprehensive understanding of global markets while mastering the excellence and cultural identity that define French luxury. Open to candidates with a Bachelor’s degree (or equivalent), strong English skills, and high motivation, this MSc prepares graduates for diverse careers in marketing, strategy, international business development, and luxury brand heritage management.
PROGRAM OBJECTIVES :
- Develop expertise in internationalizing luxury organizations.
- Explore the global luxury landscape, understanding consumer behavior across continents, emerging markets, digital transformation, and sustainability.
- Equip students with the standards of the luxury industry, particularly the French artistic heritage and craftmanship.
- Blend hands‑on craftsmanship knowledge through company and workshop visits in France.
- Enable participants to master the essence of French luxury tradition, integrating storytelling, cultural identity, and artistic reference into brand strategy.
- Develop the marketing and communication skills required to ensure effective brand image management in the luxury sector.
- Help students better understand the fundamentals of ethics as applied to the luxury industry.
- Build strong skills in digital marketing and communication.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Become an expert in the international expansion of French luxury and develop unique skills in marketing, strategy, and cultural heritage with the Master of Science in French Luxury & Global Marketing. This international Master’s degree (equivalent to Bac+5, Level 7 RNCP) combines rigorous academic learning with hands-on immersion in the French luxury world, emphasizing craftsmanship, storytelling, communication, and digital marketing. Students gain a comprehensive understanding of global markets while mastering the excellence and cultural identity that define French luxury. Open to candidates with a Bachelor’s degree (or equivalent), strong English skills, and high motivation, this MSc prepares graduates for diverse careers in marketing, strategy, international business development, and luxury brand heritage management.
PROGRAM OBJECTIVES :
- Develop expertise in internationalizing luxury organizations.
- Explore the global luxury landscape, understanding consumer behavior across continents, emerging markets, digital transformation, and sustainability.
- Equip students with the standards of the luxury industry, particularly the French artistic heritage and craftmanship.
- Blend hands‑on craftsmanship knowledge through company and workshop visits in France.
- Enable participants to master the essence of French luxury tradition, integrating storytelling, cultural identity, and artistic reference into brand strategy.
- Develop the marketing and communication skills required to ensure effective brand image management in the luxury sector.
- Help students better understand the fundamentals of ethics as applied to the luxury industry.
- Build strong skills in digital marketing and communication.
Scholarships
Value
15% tuition fee waiver
Deadline
31 Aug 2027
Application requirements
QS Event Attendance is NOT required
Entry requirements
ESCE International Business School
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