MSc in Marketing & Creativity

ESCP Paris Campus - Montparnasse, Paris, France

Shortlist

15 monthsProgramme duration

29,800 EURTuition Fee/year

14 Sep, 2025Application Deadline

JanStarting Month

Shortlist

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in Marketing & Creativity focuses on the interface between creativity and analytical thinking in marketing management. Marketing emphasizes on the reinforcement between creativity and analytics which lead to smarter decision-making. Through this MSc degree, students will foster their creative thinking and skills with a methodological and systematic approach. These skill will be completed with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management and Analytics. The curriculum consists of creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers, allowing participants to immediately apply their new learnings to real-life companies and assignments. A minimum of 4-month practical professional experience and exposure to a range of potential employers, including companies such as L’Oréal, Apple and Amazon, as well as exciting start-ups are integrated into this programme.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Admission Requirements

TOEFL

100+

IELTS

Cambridge CAE Advanced

185+

Bachelor degree and/or Masters in any discipline: Candidates with less than 240 ECTS* will be required to attend an additional online semester from July to September. *240 ECTS (European Credit Transfer and Accumulation System) is generally equivalent to 4 years of Bachelor's degree study at RQF Level 6, or 3 years of Bachelor’s degree study at RQF Level 6 plus at least 1 year of Master’s degree study at RQF Level 7.
A minimum of 18 months of relevant, full-time professional work experience (can also include internships) in a customer-related activity such as sales, marketing, communications, or creative industries.
Candidates with less experience may be considered if they have studied at a top university and demonstrate excellent past academic performance.
Two reference letters, (ideally one academic and one professional in a format of your preference
Motivation letter
Creative essay (500 words) that answers the following question: "Describe an experience (in a workplace or elsewhere) where you found a creative approach to solving a problem, addressing a complex situation or generating new ideas". Creativity is encouraged in creating this essay.
Fluency in English

Application Deadline

14 Sep 2025

Program Duration

15 Months

Starting Month(s)

Jan

Candidates are required to submit references or letter(s) of recommendation for acceptance

Candidates are required to submit an essay(s) for acceptance

Tuition fees

Domestic

Starts from

29,800 EUR

International

Starts from

29,800 EUR

Scholarships

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