MSc in Marketing & Creativity Program By ESCP Business School - Paris |Top Universities
Subject Ranking

# 21-50QS Subject Rankings

Program Duration

15 monthsProgram duration

Tuitionfee

22,400 EURTuition Fee/year

Scholarship

YesScholarships

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in Marketing & Creativity focuses on the interface between creativity and analytical thinking in marketing management. Marketing emphasizes on the reinforcement between creativity and analytics which lead to smarter decision-making. Through this MSc degree, students will foster their creative thinking and skills with a methodological and systematic approach. These skill will be completed with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management and Analytics. The curriculum consists of creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers, allowing participants to immediately apply their new learnings to real-life companies and assignments. A minimum of 4-month practical professional experience and exposure to a range of potential employers, including companies such as L’Oréal, Apple and Amazon, as well as exciting start-ups are integrated into this programme. 

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in Marketing & Creativity focuses on the interface between creativity and analytical thinking in marketing management. Marketing emphasizes on the reinforcement between creativity and analytics which lead to smarter decision-making. Through this MSc degree, students will foster their creative thinking and skills with a methodological and systematic approach. These skill will be completed with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management and Analytics. The curriculum consists of creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers, allowing participants to immediately apply their new learnings to real-life companies and assignments. A minimum of 4-month practical professional experience and exposure to a range of potential employers, including companies such as L’Oréal, Apple and Amazon, as well as exciting start-ups are integrated into this programme. 

Admission requirements

Undergraduate

185+
100+
7+
  • Bachelor degree in any discipline (a Master 1 is required for students completing university in France)
  • Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer.
15 Months
Jan
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

22,400 EUR
-

International Students

22,400 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

BACHELOR IN MANAGEMENT (BSc)

Leading in a Changing World Starts by Choosing a Cross-cultural Journey

3 years I 6 possible urban campus locations I 50+ differents nationalities 98% placement upon graduation

HIGHLIGHTS

  • Experience the business world first-hand through a multidisciplinary programme in 3 different countries over 3 years
  • Three-year, full-time programme (180 ECTS)
  • Multicultural study track in one institution
  • Curriculum in Management combined with liberal arts, humanities, and language courses
  • Taught in English with some classes in French, Spanish or German
  • Compulsory internships and social impact projects
  • Bachelor of Science in Management degree fully compliant with international standards


REAL-WORLD EXPERIENCE

Gain valuable hands-on business management experience with a focus on working as a team and cross-cultural communication

  • Internships & Social Impact Projects: The opportunity to put learned concepts and skills into practice in real business situations.
  • Work & Study Track: Study your final year in Paris and spend your time alternating classes with work at a company.
  • Business Games: Online simulations played in teams to introduce you to the complexity of business decision-making.
  • Collective Projects: A creative chance to acquire practical managerial and leadership skills.

ESCP Business School's slogan, "European Identity, Global Perspective", is entirely represented in the various programmes we offer within our Bachelor's, Master's and MBA degrees. Integrated curricula enable students to study on several of our different European campuses or at one of our more than 100 partner universities across the globe during the scope of their studies. Europe can be described as embracing maximum cultural diversity within minimal geographical distances.

The school's cross-border multi-campus structure, combined with its highly culturally diverse student and faculty body, makes ESCP a natural expert in multi-national/cross-cultural management and entrepreneurship education, not only in Europe but all around the world. ESCP Business School ascribes the utmost value and importance to academic excellence. The school has earned the prestigious multi-accredited (AACSB, EQUIS, EFMD MBA, EFMD EMBA), an achievement attained by only one percent of business schools worldwide. In addition, ESCP Business School has achieved top positions in national and international rankings such as that of the Financial Times. 

In addition to offering classical business courses in finance, marketing, or strategy, we enable our students to study management from an interdisciplinary approach, through such subjects as creativity, entrepreneurship, and innovation. Corporate social responsibility and societal management aspects are discussed in many of our courses. Finally, ESCP Business School encourages students to round out their managerial and entrepreneurial education through personal development, e.g., the participation in the school's various student societies and sport clubs.

Postgrad programs