Master in Digital Marketing, Transformation & Design Thinking Program By EU Business School |Top Universities

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.


Degree Awarded

  • A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.


Degree Awarded

  • A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Admission requirements

Undergraduate

176+
59+
89+
3+
6.5+
Admission Requirements:*
  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Applicants must also meet one of the following:
  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean
* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
1 Year
Jan
Mar
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

13,800 EUR
-

International Students

13,801 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Apply online now! 

EU Business School bachelor’s programs are designed for students seeking a successful career in international business. We prepare tomorrow’s business leaders by fostering innovation and entrepreneurship in a culturally diverse study environment. 

EU's programs focus on both the traditional and latest trends in business to ensure that our students possess the relevant skills and knowledge to be successful business leaders. Our English-taught classes are dynamic and interactive, lecturers are experts in their fields and our students get first-hand experience through learning and engaging with industry leaders and by visiting some of the world’s top multinational companies..

We offer the following bachelor’s programs: 

  • BBA - Bachelor's of Business Administration
  • BA - Bachelor of Arts in Communication & Public Relations
  • BA - Bachelor of Arts in Leisure & Tourism Management
  • Bachelor of Arts in International Relation
  • BA - Bachelor of Arts in Sports Management
  • BA - Bachelor of Arts in Digital Business, Design & Innovation
  • BS - Bachelor of Science in Business Finance

BA (Hons) in Business in one of seven pathways: 

  • BA (Hons) in Business 
  • BA (Hons) in Business (Cloud Computing)
  • BA (Hons) in Business (Information Systems)
  • BA (Hons) in Business (Management)
  • BA (Hons) in Business (Project Management)
  • BA (Hons) in Business (HR Management)
  • BA (Hons) in Business (Law)

BSc (Hons) in International Business with a minor in:

  • Business Administration
  • Communication & Public Relations
  • Leisure & Tourism Management
  • International Relations
  • Sports Management
  • Digital Business Design & Innovation
  • Business Finance


Diverse, multicultural and international

At EU Business School, we are proud of our diverse and multicultural community of more than 100 nationalities. We encourage students to expand their international experience and participate in inter-campus exchanges or take part in international exchange programs with our partner institutions around the world. 

Applications

Applications are accepted on a rolling basis with start dates in October, February, June and August. To be admitted, you will need to show that you possess leadership potential, academic excellence, high scores in standardized tests and extracurricular interests.


Apply online now


Apply online now!

Our top-ranked master’s and MBA programs at EU Business School have been specifically designed for working professionals and those who have previously held managerial roles. Students develop their business personality and hone their management skills through lectures, company visits, seminars, workshops and business simulations, among others. Students discuss topics about the modern business environment while taking an in-depth look at subjects ranging from marketing to economics. 


We offer the following master’s :

  • Master in Management
  • Master in Marketing
  • Master in Finance
  • Master in Tourism & Hospitality Management
  • Master in Innovation & Entrepreneurship
  • Master in Digital Business
  • Master in Fashion & Luxury Business
  • MSc in International Management
  • Master in Digital Marketing, Transformation & Design Thinking
  • Master in Business Analytics & Data Science


We offer the following MBA :

  • International Business
  • Communication & Public Relations
  • International Marketing
  • Global Banking & Finance
  • Leisure & Tourism Management
  • Entrepreneurship
  • Digital Business
  • Sports Management
  • Human Resources Management
  • Design Management
  • Blockchain Management
  • Master of Business Administration (MBA)
  • MBA (Project Management)
  • MBA (Cloud Computing)
  • MBA (Information Systems)


In addition to their MBA, students can also earn an MSc in International Business Management or an MBA from London Metropolitan University in the U.K.


Postgrad programs