Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Fairfield University offers students the opportunity to study marketing in the contexts of a broad liberal education and a dynamic and flexible business curriculum. Here, students develop the skills to determine the product and service needs of consumers and industries, as well as the challenges of creating and delivering these products and services. As marketing major, you are introduced to accounting, statistics, information systems, business law, competitive strategy, and the global business environment. This curriculum educates you on the motivations and behaviors of consumers, advertising and promotion, Internet marketing, and branding and marketing techniques. Fairfield?s close proximity to a thriving business community provides exceptional opportunities for marketing internships and introductions to the business world. These opportunities afford excellent, hands-on experience for you to apply in your future career. As a graduate, you will have a well-rounded view of consumer and organizational needs and an understanding of the applications of marketing research and communication techniques. This knowledge strongly prepares you to continue your education into graduate school or to find a career in professions such as sales, advertising, direct marketing, media planning and event coordination.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Fairfield University offers students the opportunity to study marketing in the contexts of a broad liberal education and a dynamic and flexible business curriculum. Here, students develop the skills to determine the product and service needs of consumers and industries, as well as the challenges of creating and delivering these products and services. As marketing major, you are introduced to accounting, statistics, information systems, business law, competitive strategy, and the global business environment. This curriculum educates you on the motivations and behaviors of consumers, advertising and promotion, Internet marketing, and branding and marketing techniques. Fairfield?s close proximity to a thriving business community provides exceptional opportunities for marketing internships and introductions to the business world. These opportunities afford excellent, hands-on experience for you to apply in your future career. As a graduate, you will have a well-rounded view of consumer and organizational needs and an understanding of the applications of marketing research and communication techniques. This knowledge strongly prepares you to continue your education into graduate school or to find a career in professions such as sales, advertising, direct marketing, media planning and event coordination.
Admission Requirements
7+
Jan-2000
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor Degree in Marketing
1073 North Benson Road, Fairfield, United States
48 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (7)
BA in English
BA in English
Bachelor Degree in Art History and Visual Culture
Bachelor Degree in Art History and Visual Culture
Bachelor Degree in Individually Designed Major
Bachelor Degree in Individually Designed Major
Bachelor Degree in Modern Languages and Literatures
Bachelor Degree in Modern Languages and Literatures
Bachelor Degree in Music
Bachelor Degree in Music
Bachelor Degree in Philosophy
Bachelor Degree in Philosophy
Bachelor Degree in Theatre
Bachelor Degree in Theatre
Bachelor of Arts in History
Bachelor of Arts in History
Business and Management (7)
BA in Public Relations
BA in Public Relations
Bachelor Degree in International Business
Bachelor Degree in International Business
Bachelor Degree in Management
Bachelor Degree in Management
Bachelor Degree in Marketing
Bachelor Degree in Marketing
Engineering and Technology (7)
B.S. Computer Engineering
B.S. Computer Engineering
B.S. Electrical Engineering
B.S. Electrical Engineering
Bachelor Degree in Information Systems and Operations Management
Bachelor Degree in Information Systems and Operations Management
Bachelor Degree in Studio Arts
Bachelor Degree in Studio Arts
Life Sciences and Medicine (7)
B.A. with a Major in Psychology - Behavioral/Cognitive Neuroscience
B.A. with a Major in Psychology - Behavioral/Cognitive Neuroscience
B.A. with a Major in Psychology - General Psychology
B.A. with a Major in Psychology - General Psychology
B.A. with a Major in Psychology - Social / Developmental Research and Policy
B.A. with a Major in Psychology - Social / Developmental Research and Policy
B.S. in Nursing - RN to BS Program
B.S. in Nursing - RN to BS Program
B.S. in Nursing - Second Degree Program
B.S. in Nursing - Second Degree Program
B.S. with a Major in Psychology - Behavioral/Cognitive Neuroscience
B.S. with a Major in Psychology - Behavioral/Cognitive Neuroscience
B.S. with a Major in Psychology - General Psychology
B.S. with a Major in Psychology - General Psychology
B.S. with a Major in Psychology - Social / Developmental Research and Policy
B.S. with a Major in Psychology - Social / Developmental Research and Policy
Bachelor Degree in Biology
Bachelor Degree in Biology
Bachelor Degree in Sociology and Anthropology
Bachelor Degree in Sociology and Anthropology
Bachelor of Science in Nursing - Traditional Program
Bachelor of Science in Nursing - Traditional Program
Bachelor of Science with a Major in Chemistry and Biochemistry
Bachelor of Science with a Major in Chemistry and Biochemistry
Natural Sciences (7)
Bachelor of Arts in Environmental Studies
Bachelor of Arts in Environmental Studies
Bachelor of Science - Major in Mathematics
Bachelor of Science - Major in Mathematics
Bachelor of Science - Major in Physics
Bachelor of Science - Major in Physics
Others (7)
Bachelor Degree in Accounting
Bachelor Degree in Accounting
Bachelor Degree in Finance
Bachelor Degree in Finance
Social Sciences and Management (7)
B.A. in American Studies
B.A. in American Studies
B.A. with a Major in Psychology - Mental Health Research and Practice
B.A. with a Major in Psychology - Mental Health Research and Practice
B.S. with a Major in Psychology - Mental Health Research and Practice
B.S. with a Major in Psychology - Mental Health Research and Practice
BA in Communication
BA in Communication
Bachelor Degree in Film, Television and Media Arts
Bachelor Degree in Film, Television and Media Arts
Bachelor Degree in International Studies
Bachelor Degree in International Studies
Bachelor Degree in Liberal Studies
Bachelor Degree in Liberal Studies
Bachelor Degree in Politics
Bachelor Degree in Politics
Bachelor Degree in Religious Studies
Bachelor Degree in Religious Studies
Bachelor of Arts Degree in Economics
Bachelor of Arts Degree in Economics
Bachelor of Arts in Digital Journalism
Bachelor of Arts in Digital Journalism
Bachelor of Science Degree in Economics
Bachelor of Science Degree in Economics
Integrated B.A./M.A. Degree Teacher Certification Program in Elementary Education
Integrated B.A./M.A. Degree Teacher Certification Program in Elementary Education
Integrated B.A./M.A. Degree Teacher Certification Program in Secondary Education
Integrated B.A./M.A. Degree Teacher Certification Program in Secondary Education
Social Sciences and Management (1)
Master of Fine Arts in Creative Writing
Master of Fine Arts in Creative Writing