Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or log in.
The Master in Marketing will provide you with the strategic mindset and knowhow to maneuver and master today’s rapidly changing world of marketing and enable you to join the next generation of leaders guiding brands through the domain’s transition.
The changes to marketing are two-fold: consumers are demanding more from brands, seeking out ethical practices and authenticity. At the same time, high-tech marketing tools and AI are evolving to radically transform the industry and master marketing data.
The way forward is to rebuild the model, shifting from traditional product promotion to complete ownership, from design to distribution. How? By transforming students into data driven, entrepreneurially minded 360° product strategists.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master in Marketing will provide you with the strategic mindset and knowhow to maneuver and master today’s rapidly changing world of marketing and enable you to join the next generation of leaders guiding brands through the domain’s transition.
The changes to marketing are two-fold: consumers are demanding more from brands, seeking out ethical practices and authenticity. At the same time, high-tech marketing tools and AI are evolving to radically transform the industry and master marketing data.
The way forward is to rebuild the model, shifting from traditional product promotion to complete ownership, from design to distribution. How? By transforming students into data driven, entrepreneurially minded 360° product strategists.
Admission Requirements
72+
7+
100+
185+
10 Months
Sep
Tuition fees
Domestic
35,499 EUR
International
35,500 EUR
Scholarships
The Volkswagen - HEC Women in Leadership Scholarship
The Volkswagen - HEC Women in Leadership Scholarship
Master in Marketing
HEC Paris, Paris, France
# 8QS Subject Rankings
10 monthsProgramme duration
35,500 EURTuition Fee/year
12Scholarships
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The changes to marketing are two-fold: consumers are demanding more from brands, seeking out ethical practices and authenticity. At the same time, high-tech marketing tools and AI are evolving to radically transform the industry and master marketing data.
The way forward is to rebuild the model, shifting from traditional product promotion to complete ownership, from design to distribution. How? By transforming students into data driven, entrepreneurially minded 360° product strategists.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The changes to marketing are two-fold: consumers are demanding more from brands, seeking out ethical practices and authenticity. At the same time, high-tech marketing tools and AI are evolving to radically transform the industry and master marketing data.
The way forward is to rebuild the model, shifting from traditional product promotion to complete ownership, from design to distribution. How? By transforming students into data driven, entrepreneurially minded 360° product strategists.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
The Volkswagen - HEC Women in Leadership Scholarship
Value
$53000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
The Lafayette Fellowship
Value
$150000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
The Imagine Fellowship
Value
$133000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
The Equal Opportunity Scholarship
Value
$368000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
The Eiffel Excellence Scholarship
Value
$120000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Stan Schwab Scholarship for Athletic and Academic Achievements
Value
$10000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Social Bursaries from the GARZOUZI Foundation
Value
$34579
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Future Leaders of Africa
Value
$15000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
Fondation
Value
$1317782
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
CMA-CGM Excellence Fund for Education
Value
$357000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
AVENIR Scholarship
Value
$5000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
30% CLUB Scholarship
Value
$15000
Deadline
30 Jun 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
More programmes from the university
Business and Management (2)
Double Degree Data & Finance X-HEC
Double Degree Data & Finance X-HEC
M2M HEC-YALE
M2M HEC-YALE
MS/LLM Droit et Management International
MS/LLM Droit et Management International
MS/MSc in Media, Art and Creation
MS/MSc in Media, Art and Creation
MSc Data Science & AI for Business École Polytechnique-HEC
MSc Data Science & AI for Business École Polytechnique-HEC
Master in Accounting, Finance & Management
Master in Accounting, Finance & Management
Master in Economics & Finance
Master in Economics & Finance
Master in International Finance
Master in International Finance
Master in Management
Master in Management
Master in Management & Business Law HEC - Paris 1
Master in Management & Business Law HEC - Paris 1
Master in Management & Public Affairs - HEC, FU Berlin
Master in Management & Public Affairs - HEC, FU Berlin
Master in Marketing
Master in Marketing
Master in Strategic Management
Master in Strategic Management
Master in Sustainability and Social Innovation
Master in Sustainability and Social Innovation
Master of Science X-HEC Entrepreneurs
Master of Science X-HEC Entrepreneurs
Engineering and Technology (2)
BASc in Data, Society & Organisations
BASc in Data, Society & Organisations
Executive MBA (3)
Executive MBA
Executive MBA
TRIUM Global Executive MBA
TRIUM Global Executive MBA
Full-Time MBA (3)
HEC Paris MBA
HEC Paris MBA
HEC Paris MBA
HEC Paris MBA
Part-Time MBA (3)
Executive MBA
Executive MBA