Bachelor of Communication (Marketing Communication) (Hons)

This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media. This programme is a 3-year programme, with 30 subjects to be completed. For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.