Programme overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Masters

Study Mode

Blended

The Master of Arts in Applied AI in Customer Experience is a one-year professional program that combines online learning, on-site residencies in Switzerland and Macao, and hands-on industry projects.
Designed for non-engineers, it equips students with practical AI skills, customer-centric innovation strategies, and global industry exposure to lead AI-driven business transformation responsibly and effectively.

Program structure across 3 levels:

Level 1 — Certificate in Applied AI (Jan–Mar online; Apr–May Macao* onsite)
Online self-paced AI foundation courses (AI Fundamentals, UX/User Experience, Applied AI in Business).
6 online courses of ~36 hours each.
Onsite Macao courses: Quantitative Skills, Data Science & Algorithmic Thinking.
Industry Immersion 1: hands-on projects with partner companies; field trips in Macao.

*Macao phase includes accommodation, tuition, and transportation for field trips (food excluded).

Level 2 — Swiss Professional Master in AI (Jun–Sep Montreux onsite; Oct–Dec online capstone)
Onsite courses in Montreux including AI Product Management, AI Corporate Social Responsibility, AI Ethics & IP, UX Neurosciences, Prospective Trends.
6 courses of ~36 hours each plus industry visits (~24 hours).
Online capstone project (Oct–Dec): comprehensive business project integrating learned concepts; flexible remote collaboration.

Option to study courses online instead of onsite or remain residential (residential options may add cost).

Level 3 (optional) — Top-up with a Dual Master with César Ritz Colleges (Oct–Dec, Brig onsite)
Leadership and executive skills for C-suite roles: Leadership for Change, Global Strategic Management, Presentation & Storytelling, Leadership & Ethics, Negotiation, and masterclasses/seminars.

Completion grants a double Master: Master in Applied AI in Customer Experience (HIM) + MSc in Leadership (César Ritz).

Career Outcomes:

AI Product Manager
CX Strategist
AI Transformation Consultant
Digital Innovation Manager
AI Ethics & Governance Lead
AI-Driven Marketing Director
UX Designer for AI Systems

Programme overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Masters

Study Mode

Blended

The Master of Arts in Applied AI in Customer Experience is a one-year professional program that combines online learning, on-site residencies in Switzerland and Macao, and hands-on industry projects.
Designed for non-engineers, it equips students with practical AI skills, customer-centric innovation strategies, and global industry exposure to lead AI-driven business transformation responsibly and effectively.

Program structure across 3 levels:

Level 1 — Certificate in Applied AI (Jan–Mar online; Apr–May Macao* onsite)
Online self-paced AI foundation courses (AI Fundamentals, UX/User Experience, Applied AI in Business).
6 online courses of ~36 hours each.
Onsite Macao courses: Quantitative Skills, Data Science & Algorithmic Thinking.
Industry Immersion 1: hands-on projects with partner companies; field trips in Macao.

*Macao phase includes accommodation, tuition, and transportation for field trips (food excluded).

Level 2 — Swiss Professional Master in AI (Jun–Sep Montreux onsite; Oct–Dec online capstone)
Onsite courses in Montreux including AI Product Management, AI Corporate Social Responsibility, AI Ethics & IP, UX Neurosciences, Prospective Trends.
6 courses of ~36 hours each plus industry visits (~24 hours).
Online capstone project (Oct–Dec): comprehensive business project integrating learned concepts; flexible remote collaboration.

Option to study courses online instead of onsite or remain residential (residential options may add cost).

Level 3 (optional) — Top-up with a Dual Master with César Ritz Colleges (Oct–Dec, Brig onsite)
Leadership and executive skills for C-suite roles: Leadership for Change, Global Strategic Management, Presentation & Storytelling, Leadership & Ethics, Negotiation, and masterclasses/seminars.

Completion grants a double Master: Master in Applied AI in Customer Experience (HIM) + MSc in Leadership (César Ritz).

Career Outcomes:

AI Product Manager
CX Strategist
AI Transformation Consultant
Digital Innovation Manager
AI Ethics & Governance Lead
AI-Driven Marketing Director
UX Designer for AI Systems

Admission Requirements

Program Duration

1 Year

Starting Month(s)

Jan-2027

Tuition fees

Domestic

Starts from

38,000 CHF

International

Starts from

38,000 CHF

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles: