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The main
objective of the program is to prepare future managers to work in these two
rapidly emerging and complementary marketing fields that represent new ways of
conducting marketing and improving relationships with clients.
The
program’s focus is on combining theory with practical knowledge. This is the
foundation for the development of professionals who can improve their effective
digital marketing strategy by capitalizing on customer’s data. Students will
also gain an understanding of the importance of managing customer relationships
in a day-to-day business environment.
QS Business
Masters Rankings 2023: IÉSEG is ranked 30th worldwide for its Master in Digital
Marketing & CRM.
KEY PROGRAM ADVANTAGES
A specialized and innovative program designed by
academic and industry experts
An interactive approach integrating both
academics and professionals
The possibility of obtaining different Google,
HubSpot, Hootsuite certificates
Exposure to leading technologies and software
such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
The opportunity to engage in webstore development
A partnership with Le Wagon – a leading
international coding School
Accredited by the French Higher Education
Ministry with a state-recognized ‘Grade de Master’
The main
objective of the program is to prepare future managers to work in these two
rapidly emerging and complementary marketing fields that represent new ways of
conducting marketing and improving relationships with clients.
The
program’s focus is on combining theory with practical knowledge. This is the
foundation for the development of professionals who can improve their effective
digital marketing strategy by capitalizing on customer’s data. Students will
also gain an understanding of the importance of managing customer relationships
in a day-to-day business environment.
QS Business
Masters Rankings 2023: IÉSEG is ranked 30th worldwide for its Master in Digital
Marketing & CRM.
KEY PROGRAM ADVANTAGES
A specialized and innovative program designed by
academic and industry experts
An interactive approach integrating both
academics and professionals
The possibility of obtaining different Google,
HubSpot, Hootsuite certificates
Exposure to leading technologies and software
such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
The opportunity to engage in webstore development
A partnership with Le Wagon – a leading
international coding School
Accredited by the French Higher Education
Ministry with a state-recognized ‘Grade de Master’
The
Master in Digital Marketing & Customer Experience Management program caters to students who
already hold a bachelor’s degree in Business, Marketing, Communication,
Engineering, IT (or similar from a recognized university) and wish to
strengthen their knowledge of Digital Marketing & CRM. Basic marketing
knowledge is required (either from academic and/or professional path).
Admission
starts with a complete online application at candidate.ieseg.fr, including all required supporting documents and a motivation video
recording. A rolling admission every month is offered to qualified candidates,
starting in October 2024 until June 2025.
01 Jun 2025
18 Months
Sep
Tuition fees
Domestic
18,200 EUR
International
18,200 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master in Digital Marketing & Customer Experience Management
IESEG - Lille campus, Lille, France
18 monthsProgram duration
18,200 EURTuition Fee/year
01 Jun, 2025Application Deadline
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The in Digital Marketing & Customer Experience Management is a 4-term* program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
You'll find program's structure* here.
The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
QS Business Masters Rankings 2023: IÉSEG is ranked 30th worldwide for its Master in Digital Marketing & CRM.
KEY PROGRAM ADVANTAGES
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The in Digital Marketing & Customer Experience Management is a 4-term* program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
You'll find program's structure* here.
The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
QS Business Masters Rankings 2023: IÉSEG is ranked 30th worldwide for its Master in Digital Marketing & CRM.
KEY PROGRAM ADVANTAGES
Brochures
Admission Requirements
The Master in Digital Marketing & Customer Experience Management program caters to students who already hold a bachelor’s degree in Business, Marketing, Communication, Engineering, IT (or similar from a recognized university) and wish to strengthen their knowledge of Digital Marketing & CRM. Basic marketing knowledge is required (either from academic and/or professional path).
Admission starts with a complete online application at candidate.ieseg.fr, including all required supporting documents and a motivation video recording. A rolling admission every month is offered to qualified candidates, starting in October 2024 until June 2025.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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