Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change.
The programme has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.
Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalisation of economic activity. The course contents mirror contemporary research and the situation companies experience right now.
The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.
All courses are given in English and the programme is open to students from around the world. This international atmosphere contributes to a broad perspective of the issues discussed in class.
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change.
The programme has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.
Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalisation of economic activity. The course contents mirror contemporary research and the situation companies experience right now.
The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.
All courses are given in English and the programme is open to students from around the world. This international atmosphere contributes to a broad perspective of the issues discussed in class.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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