MSc in Digital Marketing & Sales

INTERNATIONAL BBA

The most international four-year higher education programme in France


2 YEARS IN FRANCE, 2 YEARS ABROAD

International BBA is the International Bachelor's programme of KEDGE business school, offering students a minimum 2 years spent abroad and 1 year of professional experience.

 With its 120 excellent academic partners and various tracks, this programme makes it possible for you to develop a truly global calibre.

You will develop a strong CV that will attract international and multicultural recruiters and meet the growing need for international candidates in the business world.

Marseille Campus:

Located in the Calanques national park, the Luminy campus places modern architecture in a natural environment. It is 20 minutes from the city centre by bus, and a few kilometres from Cassis. Marseille is one of the sunniest  town of France with its 300 days of sunshine per year. The Luminy campus spans across almost 15,000 m², providing the most innovative facilities and teaching equipment.

HIGHLIGHTS

THE MOST INTERNATIONAL FOUR-YEAR HIGHER EDUCATION PROGRAMME IN FRANCE

PROFESSIONAL DEVELOPMENT:

    Six month internship in Year 2 (in France or abroad);
    Six month international internship is required in the final year.

4 SPECIALISATIONS AVAILABLE:

    Chinese Track;
    Brand Management;
    Web Digital Strategy;
    Financial Trading.

SKILLS DEVELOPED

MASTERY OF AN INTERNATIONAL, MULTICULTURAL ENVIRONMENT

    Two years abroad;
    Minimum six month internship abroad;
    1/3 of students are international.

MASTERY OF ONE OR TWO FOREIGN LANGUAGES

Including academic exchanges and internships, a minimum of 2 years must be spent abroad, in 1, 2, 3 or 4 different countries.

FUNDAMENTALS OF MANAGEMENT IN INTERNATIONAL ENVIRONMENTS

International Environments and Geopolitics, Data Management and Information Systems, Operations Management, Intercultural Management, Financial Analysis, Project Management, Human Resources in a Global Context, etc.

GRADUATE PROGRAMMES

Sustainable Finance 

This MSc enables individuals develop the knowledge, skills and attitudes needed to make informed decisions to build a sustainable future in Finance - creating positive sustainable change for individuals, organisations, and the world.

Banking & Finance 

This Msc offers a balanced programme including Fintech, high level learning of traditional trades and current financial instruments, understanding of programming, dealing room, regulatory environment and risk management, preparing and attempting both French and international professional certifications.

MAI - International Purchasing & Innovation Management

World leader in the training of a new generation of buyers, the MAI offers a unique professionalizing approach.

Marketing 

The MSc Marketing offers a dual approach: a comprehensive and innovative approach to marketing and a choice of 2 business specialization.

Digital Marketing & Sales 

This Msc prepares professionals to work in a constantly evolving digital ecosystem by focusing on the development of agility and responsiveness. Its course content combines strategy, technique, design, digital marketing and e-commerce performance.

ISLI - Global Supply Chain Management

The leading programme in Global Supply Chain Management worldwide.

Innovation, Transformation, Entrepreneuship

The new MSc in innovation, transformation and entrepreneurship from KEDGE is designed to train “transformative leaders” and agile entrepreneurs, enabling them to perform as business leaders to facilitate the transformation of businesses or to develop start-ups.

International Trade & Logistics

The International Trade & Logistics MSc programme offers a global approach that enables students to develop key skills in three complementary areas which are International Trade,Transport and Logistics.

Management Control & Reporting 

The Management Control & Reporting MSc prepares students for a new position that has become essential:  management controller. This new programme is oriented towards CSR and the teaching is shared equally between academics and professionals from the industry.

MVS - Wine & Spirits Management 

Combining theory and practical cases, the MSc's ambition is to create adaptable managers and provide them with a clear vision of the international scope and specificities of the wine & spirits industry.

MVS - Wine & Hospitality Management

This expert MSc is delivered by the Ecole Hôtelière de Lausanne (EHL) and KEDGE Wine School, two leading schools recognized in their respective fields by international professionals of the Food & Beverage and Wine & Hospitality Industries.

Corporate Finance

The MSc in Corporate Finance is designed to prepare students for international careers in the financial industry in this changing environment of startups and corporations.

International Business 

Relying on an experiential pedagogy, the International Business programme is designed to give participants the necessary skills to compete in the global economy.

Sport - International sport & event management 

The MSc in International Sport & Event Management is widely recognised by sport industry professionals as a leading reference in their field, both nationally and internationally.

Business engineering  

The Business Engineering programme is specifically tailored for scientific or technical profiles. Acclaimed by innovative companies, this programme responds to emerging issues within high-tech and high-value-added industries.

Master in Management Programme 

The MIM is a two-year programme (Master 1 & Master 2) designed around three key components of KEDGE’s strategy: entrepreneurship, tech management and common good.