Business Administration (Digital Management and Innovation) 36 months Undergraduate Programme By Kühne Logistics University - KLU |TopUniversities

Business Administration (Digital Management and Innovation)

Programme Duration

36 monthsProgramme duration

Tuitionfee

43,800 EURTuition Fee/year

Application Deadline

15 Jul, 2026Application Deadline

Starting Month

SepStarting Month

Programme overview

Main Subject

Business and Management Studies

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Bachelor in Business Administration

KLU, one of the top 5% of business schools worldwide (AACSB-accredited), is your launchpad for a future-proof career in any industry you dream. Our BSc in Business Administration gives you far more than core business skills: you develop KLU’s unique Operations Mindset – critical, data-driven and action-oriented, ideal for the fast-changing, AI-driven economy. You’ll study fully in English in small classes with classmates from across the world, enjoying a vibrant campus life that’s both fun and full of purpose. Student clubs, events, and close faculty support create a meaningful community where you build friendships and networks that last well beyond graduation. Choose from four specializations – Digital Management & Innovation, International Management, Supply Chain Management or Sustainable Management – to sharpen your profile. An integrated internship and semester abroad give you hands-on experience and a global perspective, while KLU’s strong employer ties help you move confidently into top master’s programs or the job market. Whether you dream of building your own business, you aspire to work for a top company or you decide to keep diving into a specific topic with further education, our BSc in Business Administration is the perfect foundation for your career   

Specialize in Digital Management and Innovation

If you are excited by new technologies, digital platforms, and data-driven programs, studying your Bachelor’s in Business Administration with us is the right choice. Data is now one of the world’s most valuable resources and knowing how to leverage it is a game changer. In this degree program, you will quickly learn how to harness and analyze data – making you ready to revolutionize businesses.  

Our Bachelor of Science in Business Administration is the perfect foundation for launching an international career. And with the profile “Digital Management and Innovation” you’ll gain the knowledge you need for a career in our digitized world.  

Dive right in with classes on: 

  • Programming with Python 
  • Operations Management 
  • Data Analytics and Visualization 
  • Process Analytics and Automation 
  • Digital Economy 
  • Innovation and New Business Projects 

Equip yourself with the skills needed for a digitalized world: 

  • Recognize the potential and limitations of management information systems. 
  • Overcome business challenges by translating them into models, algorithms, and data-driven strategies. 
  • Learn to code and grasp the essentials of data management. 
  • Process, analyze, and turn big data into actionable insights. 
  • Understand how the digital economy is reshaping the business landscape. 
  • Explore the role of innovation and what drives success in new markets. 

KLU's Operations Mindset:

Building on our heritage in logistics, all our programs foster the unique KLU Operations Mindset. This mindset embodies several core principles that will make you ready to tackle any challenge up the road. You’ll be combining academic excellence with a hands-on approach. You will learn to work systematically and data-driven managing details while maintaining a strategic view. You will be ready, to be a sustainable and responsible contemporary leader, no matter in which sector or function.

Why Study Business Administration?

  • Unique Approach to Business:  develop an Operations Mindset, a unique skill set that will make you stand out from the crowd and give you an advantage in the future business world.
  • Small Classes, Big Impact: This is your chance for a smooth transition into university. Benefit from a close community, and hands-on innovative learning with the newest technologies, including AI.
  • Truly International: Our BSc in Business Administration is one of the few in Germany taught 100% in English. With a diverse campus, over 100 destinations for your semester abroad, and our international hub in Saigon, you’ll be ready to launch a global career.
  • Ready for the AI Era: Our program combines cutting-edge technologies, including AI tools and projects, with an Operations Mindset and specialization options: giving you a competitive edge over other graduates.
  • Future-proof Career: At KLU, you’ll get top-notch career guidance from day one through our career skills course, your integrated internship, and student consulting projects. 

Why Study at KLU?

  • Recognized Excellence: Study at one of the top business schools worldwide, AACSB-accredited university, globally recognized for its quality and its student satisfaction.
  • Global Scope: Benefit from the connections that a university in full expansion offers you. With two strategic locations in Hamburg, Germany, and Saigon, Vietnam, and soon expanding to Africa and Latin America, KLU broadens your opportunities to develop an international career.
  • Powerful Network: Get a head start in your career thanks to our connections to leading companies such as Accenture, Deloitte, McKinsey & Co., Spotify, P&G, and Unilever.
  • Outstanding Faculty: Learn directly from top researchers, with strong ties to their industries and to research projects in cooperation with institutions such as Columbia Business School, MIT, ETH Zurich, and INSEAD, among others.

More than a Study Program: Life Beyond the Classroom.

Your adventure at KLU goes beyond studying your program. University life is about the community and the experiences that shape you and your future. KLU offers a vibrant and inclusive environment where students connect through memorable events, international celebrations, and a wide range of student clubs. These clubs are much more than a social tool. In them, you get to put your leadership, teamwork, and organizational skills into practice and work on projects that are meaningful to you (sustainability, female empowerment, business development, inspirational talks, etc.). And if you have a business idea, the Entrepreneurship & Innovation Hub will help you turn your vision into reality. Cherry on top, during your semester abroad, you can live unforgettable experiences and build lifelong friendships around the world. From TEDx talks and consulting projects to sports, debates, and networking events, KLU life is both fun and meaningful. You’ll graduate with a degree, and also with a global network and memories that stay with you for life.

Interested? Just contact us at [email protected] – we’d love to hear from you and help you get started! 

Check out our Summer Open Day, and other events at klu.org/events to get a taste of what studying with us is like!

Programme overview

Main Subject

Business and Management Studies

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Bachelor in Business Administration

KLU, one of the top 5% of business schools worldwide (AACSB-accredited), is your launchpad for a future-proof career in any industry you dream. Our BSc in Business Administration gives you far more than core business skills: you develop KLU’s unique Operations Mindset – critical, data-driven and action-oriented, ideal for the fast-changing, AI-driven economy. You’ll study fully in English in small classes with classmates from across the world, enjoying a vibrant campus life that’s both fun and full of purpose. Student clubs, events, and close faculty support create a meaningful community where you build friendships and networks that last well beyond graduation. Choose from four specializations – Digital Management & Innovation, International Management, Supply Chain Management or Sustainable Management – to sharpen your profile. An integrated internship and semester abroad give you hands-on experience and a global perspective, while KLU’s strong employer ties help you move confidently into top master’s programs or the job market. Whether you dream of building your own business, you aspire to work for a top company or you decide to keep diving into a specific topic with further education, our BSc in Business Administration is the perfect foundation for your career   

Specialize in Digital Management and Innovation

If you are excited by new technologies, digital platforms, and data-driven programs, studying your Bachelor’s in Business Administration with us is the right choice. Data is now one of the world’s most valuable resources and knowing how to leverage it is a game changer. In this degree program, you will quickly learn how to harness and analyze data – making you ready to revolutionize businesses.  

Our Bachelor of Science in Business Administration is the perfect foundation for launching an international career. And with the profile “Digital Management and Innovation” you’ll gain the knowledge you need for a career in our digitized world.  

Dive right in with classes on: 

  • Programming with Python 
  • Operations Management 
  • Data Analytics and Visualization 
  • Process Analytics and Automation 
  • Digital Economy 
  • Innovation and New Business Projects 

Equip yourself with the skills needed for a digitalized world: 

  • Recognize the potential and limitations of management information systems. 
  • Overcome business challenges by translating them into models, algorithms, and data-driven strategies. 
  • Learn to code and grasp the essentials of data management. 
  • Process, analyze, and turn big data into actionable insights. 
  • Understand how the digital economy is reshaping the business landscape. 
  • Explore the role of innovation and what drives success in new markets. 

KLU's Operations Mindset:

Building on our heritage in logistics, all our programs foster the unique KLU Operations Mindset. This mindset embodies several core principles that will make you ready to tackle any challenge up the road. You’ll be combining academic excellence with a hands-on approach. You will learn to work systematically and data-driven managing details while maintaining a strategic view. You will be ready, to be a sustainable and responsible contemporary leader, no matter in which sector or function.

Why Study Business Administration?

  • Unique Approach to Business:  develop an Operations Mindset, a unique skill set that will make you stand out from the crowd and give you an advantage in the future business world.
  • Small Classes, Big Impact: This is your chance for a smooth transition into university. Benefit from a close community, and hands-on innovative learning with the newest technologies, including AI.
  • Truly International: Our BSc in Business Administration is one of the few in Germany taught 100% in English. With a diverse campus, over 100 destinations for your semester abroad, and our international hub in Saigon, you’ll be ready to launch a global career.
  • Ready for the AI Era: Our program combines cutting-edge technologies, including AI tools and projects, with an Operations Mindset and specialization options: giving you a competitive edge over other graduates.
  • Future-proof Career: At KLU, you’ll get top-notch career guidance from day one through our career skills course, your integrated internship, and student consulting projects. 

Why Study at KLU?

  • Recognized Excellence: Study at one of the top business schools worldwide, AACSB-accredited university, globally recognized for its quality and its student satisfaction.
  • Global Scope: Benefit from the connections that a university in full expansion offers you. With two strategic locations in Hamburg, Germany, and Saigon, Vietnam, and soon expanding to Africa and Latin America, KLU broadens your opportunities to develop an international career.
  • Powerful Network: Get a head start in your career thanks to our connections to leading companies such as Accenture, Deloitte, McKinsey & Co., Spotify, P&G, and Unilever.
  • Outstanding Faculty: Learn directly from top researchers, with strong ties to their industries and to research projects in cooperation with institutions such as Columbia Business School, MIT, ETH Zurich, and INSEAD, among others.

More than a Study Program: Life Beyond the Classroom.

Your adventure at KLU goes beyond studying your program. University life is about the community and the experiences that shape you and your future. KLU offers a vibrant and inclusive environment where students connect through memorable events, international celebrations, and a wide range of student clubs. These clubs are much more than a social tool. In them, you get to put your leadership, teamwork, and organizational skills into practice and work on projects that are meaningful to you (sustainability, female empowerment, business development, inspirational talks, etc.). And if you have a business idea, the Entrepreneurship & Innovation Hub will help you turn your vision into reality. Cherry on top, during your semester abroad, you can live unforgettable experiences and build lifelong friendships around the world. From TEDx talks and consulting projects to sports, debates, and networking events, KLU life is both fun and meaningful. You’ll graduate with a degree, and also with a global network and memories that stay with you for life.

Interested? Just contact us at [email protected] – we’d love to hear from you and help you get started! 

Check out our Summer Open Day, and other events at klu.org/events to get a taste of what studying with us is like!

Admission Requirements

180+
90+
61+
6.5+

Admission Requirements

  • High school diploma/school leaving certificate  (qualifying you for admission to German universities). 
  • Proof of English proficiency  – It's not that difficult.  Check out our various option
  • Interview  – Meet with our admissions team and faculty members.
  • There may be additional requirements for applicants from specific countries – feel free to  inquire.

Haven’t received your school leaving certificate yet? No problem! You can submit a transcript of records with your grades so far and provide the final certificate later. 

15 Jul 2026
3 Years
Sep

Tuition fees

Domestic
43,800 EUR
International
43,800 EUR

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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