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Digital marketing is key to the global marketing strategy of companies. The digital environment offers new and powerful channels of direct communication with clients and potential clients that must be managed. This is why companies are today immersed in a process of adapting their products, services and communication strategies to the new digital customer.
With the Master in Online Digital Marketing you will approach the management of analytical, strategic and operational marketing from a broad perspective and in a totally practical way and you will be trained to lead these processes. Likewise, you will learn to plan and direct online marketing campaigns in a multichannel environment and to measure the results of the actions taken.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Digital marketing is key to the global marketing strategy of companies. The digital environment offers new and powerful channels of direct communication with clients and potential clients that must be managed. This is why companies are today immersed in a process of adapting their products, services and communication strategies to the new digital customer.
With the Master in Online Digital Marketing you will approach the management of analytical, strategic and operational marketing from a broad perspective and in a totally practical way and you will be trained to lead these processes. Likewise, you will learn to plan and direct online marketing campaigns in a multichannel environment and to measure the results of the actions taken.
The requirements for admission to university Master’s programmes are regulated by Royal Decree 1393/2007 (and its modification via Royal Decree 861/2010). Candidates must meet one of the following requirements to be admitted:
They should hold an official Spanish university Bachelor’s degree.
Hold an official EHEA-member country Bachelor’s degree entitling them to pursue a Master’s degree.
For candidates from countries not belonging to the European Higher Education Area (EHEA) and not specifically requiring that they be officially recognised, the university shall verify that the original degree accredits the equivalent training to that provided by the corresponding official Spanish Bachelor’s degree and that said original degree entitles students to take part in Master’s programmes.
In no case shall admissions to a Master’s programme imply any change to the candidates’ academic or professional status corresponding to their previous studies. Similarly, admissions to a Master’s programme shall not constitute formal recognition of students’ prior degrees other than to enable them to take part in said programmes.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
La Salle Campus Barcelona has been fostering educational innovation since its inception in order to contribute to the transformation of society through people with a robust and useful training for the professional market.
Backed by its long educational experience, and thanks to its close relationship with companies and industries in all sectors, La Salle Campus Barcelona studies the changes and developments taking place in society to adapt its range of degree studies to the needs arising at each moment in time.
The La Salle-URL Master’s, Postgraduate and Executive Programmes provide training for genuine professionals with a high level of ethical commitment and the values required to be innovative, to be able to adapt to changes, and to lead the transformations taking place in a constantly evolving society.
Online Master of Science in Marketing and Social Media Management
La Salle Campus Barcelona, Barcelona, Spain
9 monthsProgram duration
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Digital marketing is key to the global marketing strategy of companies. The digital environment offers new and powerful channels of direct communication with clients and potential clients that must be managed. This is why companies are today immersed in a process of adapting their products, services and communication strategies to the new digital customer.
With the Master in Online Digital Marketing you will approach the management of analytical, strategic and operational marketing from a broad perspective and in a totally practical way and you will be trained to lead these processes. Likewise, you will learn to plan and direct online marketing campaigns in a multichannel environment and to measure the results of the actions taken.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Digital marketing is key to the global marketing strategy of companies. The digital environment offers new and powerful channels of direct communication with clients and potential clients that must be managed. This is why companies are today immersed in a process of adapting their products, services and communication strategies to the new digital customer.
With the Master in Online Digital Marketing you will approach the management of analytical, strategic and operational marketing from a broad perspective and in a totally practical way and you will be trained to lead these processes. Likewise, you will learn to plan and direct online marketing campaigns in a multichannel environment and to measure the results of the actions taken.
Admission requirements
Exam Scores
Important Dates
The requirements for admission to university Master’s programmes are regulated by Royal Decree 1393/2007 (and its modification via Royal Decree 861/2010). Candidates must meet one of the following requirements to be admitted:
- They should hold an official Spanish university Bachelor’s degree.
- Hold an official EHEA-member country Bachelor’s degree entitling them to pursue a Master’s degree.
- For candidates from countries not belonging to the European Higher Education Area (EHEA) and not specifically requiring that they be officially recognised, the university shall verify that the original degree accredits the equivalent training to that provided by the corresponding official Spanish Bachelor’s degree and that said original degree entitles students to take part in Master’s programmes.
In no case shall admissions to a Master’s programme imply any change to the candidates’ academic or professional status corresponding to their previous studies. Similarly, admissions to a Master’s programme shall not constitute formal recognition of students’ prior degrees other than to enable them to take part in said programmes.Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
La Salle Campus Barcelona has been fostering educational innovation since its inception in order to contribute to the transformation of society through people with a robust and useful training for the professional market.
Backed by its long educational experience, and thanks to its close relationship with companies and industries in all sectors, La Salle Campus Barcelona studies the changes and developments taking place in society to adapt its range of degree studies to the needs arising at each moment in time.
Arts and Humanities (3)
Degree in Animation and VFX
Degree in Architecture Studies
Degree in Digital Arts - minor in Concept Art
Degree in Philosophy
Degree in Philosophy, Politics & Economics
Business and Management (3)
Degree in Business Intelligence and Data Analytics
Degree in Digital Business, Design and Innovation
Degree in Management of Business and Technology
Double Degree Qualification in International Computer Engineering and Management of Business and Technology
Double Degree in Business Intelligence and Data Analytics and Management of Business and Technology
Engineering and Technology (3)
Degree in Audiovisuals Systems Engineering
Degree in Computer Engineering
Degree in Design and Creation of Interactive Products
Degree in Electronic Engineering - Minor in Robotics
Degree in Engineering in ICT Management
Degree in Health Engineering
Degree in International Computer Engineering
Degree in Multimedia Engineering - Minor in Video Games
Degree in Telecomunication Systems Engineering
Degree in Telematics (Networks and Internet Technologies)
The La Salle-URL Master’s, Postgraduate and Executive Programmes provide training for genuine professionals with a high level of ethical commitment and the values required to be innovative, to be able to adapt to changes, and to lead the transformations taking place in a constantly evolving society.
Business and Management (2)
Master in Agile Methods
Master in Data Science
Master in SAP Functional Consulting
Master in User Experience
Master in eCommerce
Master of Science in Big Data
Master of Science in Big Data
Master of Science in Cybersecurity Management
Master of Science in Marketing and Social Media Management
Master of Science in Project Management Full Time
Master of Science in Project Management Part Time
Online Master in SAP Functional Consulting
Online Master of Science in Marketing and Social Media Management
Online Master of Science in Project Management
Engineering and Technology (2)
Master in eHealth: Information Technology and Healthcare Management
Master of Science in Technology Management and Digital Innovation
Online Master in eHealth: Information Technology and Healthcare Management
Online Master of Science in Technology Management and Digital Innovation
Executive MBA (2)
Executive MBA
Full-Time MBA (2)
Master of Science in International Business Administration (MBA Full Time)
Engineering and Technology (1)
PhD in Information Technologies and their Application in Management, Architecture and Geophyics