6 monthsProgramme duration
21,380 EURTuition Fee/year
OctStarting Month
Programme overview
Main Subject
Hospitality and Leisure Management
Degree
Other
Study Level
Masters
Study Mode
On Campus
- Develop a thorough understanding of luxury marketing strategy
- Learn how to develop premium brands
- Acquire the skills and know-how to enable luxury businesses to succeed
- Master the techniques for value creation in luxury
Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.
The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Programme overview
Main Subject
Hospitality and Leisure Management
Degree
Other
Study Level
Masters
Study Mode
On Campus
- Develop a thorough understanding of luxury marketing strategy
- Learn how to develop premium brands
- Acquire the skills and know-how to enable luxury businesses to succeed
- Master the techniques for value creation in luxury
Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.
The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Admission Requirements
Tuition fees
Domestic
International
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