Strategic Planning

The unique partnership between FIU and M.AD School started in early 1990s with the novel approach of combining higher education with practical, hands-on courses to teach creativity in advertising and strategic communications. The program trains the left (logical) and right (creative) sides of the brain with the goal of developing global creatives specializing in art direction, copywriting, social media strategy and strategic planning. Students of the dual-enrollment program take classes at both schools, M.AD School located in Midtown Miami and FIU’s Biscayne Bay Campus in North Miami and FIU CARTA | Mana Wynwood’s collaboration hub in Wynwood. The longest distance between campuses is around 11 miles. The program is completed in approximately 19 months and 39-credit hours. Culmination of the program results in a creative portfolio developed at M.AD School along with a network of industry contacts, real-world experience, and a master’s degree granted by FIU. Portfolios showcase strategic creativity through a body of work and the graduate degree demonstrates an elevated rigor of thought giving the graduate a definite competitive edge in the field.