Bachelor of Marketing Undergraduate Program By Monash Business School, Monash University |Top Universities

Bachelor of Marketing

Location

Caulfield, Caulfield East, Australia
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Tuitionfee

135,000 AUDTuition Fee/year

Main Subject Area

MarketingMain Subject Area

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University CTA

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling. Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs. With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand. In this course, you'll learn a combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns. This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling. Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs. With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand. In this course, you'll learn a combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns. This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.

Admission Requirements

58+
79+
6+
75+

Feb

Tuition fees

Domestic
90,600 AUD
International
135,000 AUD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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Scholarships to study abroad

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Scholarship Applications: Frequently Asked Questions

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