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The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
How to adapt products, communication and distribution systems to customer needs - and behaviour?
How to position a brand effectively in a competitive market?
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
How to adapt products, communication and distribution systems to customer needs - and behaviour?
How to position a brand effectively in a competitive market?
Admission Requirements
600+
152+
6.5+
62+
90+
Aug
Tuition fees
International
16,575 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing & Brand Management
Main campus, Bergen, Norway
16,575 USDTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Management Guru, Peter Drucker, stated that the purpose of the business is to create and keep a customer. He emphasized the role of marketing and innovation as the two functions to achieve this goal. Following Drucker, The Marketing and Brand Management profile focuses on both marketing and innovation.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The Marketing and Brand Management profile provides students with both conceptual and empirical tools for understanding the consumer and marketing strategy.
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management, and marketing analytics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research and analytics, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The major integrates theory, empirical tools and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
Admission Requirements
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
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Scholarship Applications: Frequently Asked Questions
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