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The whole world of public relations is currently shot through with transformative change. The word “advertising, ” still on the lips of many today, represents a misnomer and, in any event, refers to only one of many communication techniques in a much more complex and specialized milieu. Traditionally sought-after skill sets are being redesigned to meet the far-reaching changes in enterprise, in the market, and in brand-oriented consumption. To meet this demand, UNA – Aziende della Comunicazione Unite and POLI. design have launched the Brand Communication: Designing, Building, and Managing a Brand Specializing Master as a way to enhance the role of the communication consultant, thus establishing common ground between skills that belong to the field of communication and those that belong to the most innovative fields at the Politecnico di Milano. The Specializing Master aims to employ the proper tools to manage the ongoing changes and fill a need to coordinate strategic thinking for the brand, at whose heart lies brand equity.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The whole world of public relations is currently shot through with transformative change. The word “advertising, ” still on the lips of many today, represents a misnomer and, in any event, refers to only one of many communication techniques in a much more complex and specialized milieu. Traditionally sought-after skill sets are being redesigned to meet the far-reaching changes in enterprise, in the market, and in brand-oriented consumption. To meet this demand, UNA – Aziende della Comunicazione Unite and POLI. design have launched the Brand Communication: Designing, Building, and Managing a Brand Specializing Master as a way to enhance the role of the communication consultant, thus establishing common ground between skills that belong to the field of communication and those that belong to the most innovative fields at the Politecnico di Milano. The Specializing Master aims to employ the proper tools to manage the ongoing changes and fill a need to coordinate strategic thinking for the brand, at whose heart lies brand equity.
Admission Requirements
The Specializing Master is reserved for candidates in possession of a University Diploma or Laurea V. O., Laurea or Specialistic / Master’s Degree N. O. in Engineering, Architecture, Industrial Design, Economics, humanities or technical-scientific disciplines. Equivalent qualifications will be considered for foreign candidates in the respective academic systems.
The selections will take place in chronological order with respect to the date of receipt of the application, until all available places are exhausted. The selection will be made by the Commission.
Candidates will be able to participate in one of the presentation / selection days scheduled during the year. Anyone unable to take the selection interview in Milan will be able to conduct an online interview, agreeing the day and time with the Training Office.
22 Jul 2023
15 Months
Oct-2023
Tuition fees
Domestic
13,000 EUR
International
13,000 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Brand Communication
15 monthsProgramme duration
13,000 EURTuition Fee/year
22 Jul, 2023Application Deadline
Oct-2023Starting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Admission Requirements
The Specializing Master is reserved for candidates in possession of a University Diploma or Laurea V. O., Laurea or Specialistic / Master’s Degree N. O. in Engineering, Architecture, Industrial Design, Economics, humanities or technical-scientific disciplines. Equivalent qualifications will be considered for foreign candidates in the respective academic systems.
The selections will take place in chronological order with respect to the date of receipt of the application, until all available places are exhausted. The selection will be made by the Commission.
Candidates will be able to participate in one of the presentation / selection days scheduled during the year. Anyone unable to take the selection interview in Milan will be able to conduct an online interview, agreeing the day and time with the Training Office.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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