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Marketing is the sum total of all those process by which organizations discover and study the needs of the target customers and design, price, promote, and distribute goods, services, ideas and other market offerings that satisfy the identified needs. Marketing is pervasive in today's society and its philosophy, principles, and techniques are applicable to every conceivable type of organizations. In the past, marketing career opportunities were limited mainly to manufacturing, retailing, wholesaling, consulting and advertising organizations. This is no longer the case as marketing is seen as indispensable to all types of organizations for their success. The Marketing major prepares students to practice marketing in today’s highly dynamic and challenging environments. To accomplish this objective, the Marketing curriculum contains a wide range of courses together with a mix of business, management and useful general courses.
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
Marketing is the sum total of all those process by which organizations discover and study the needs of the target customers and design, price, promote, and distribute goods, services, ideas and other market offerings that satisfy the identified needs. Marketing is pervasive in today's society and its philosophy, principles, and techniques are applicable to every conceivable type of organizations. In the past, marketing career opportunities were limited mainly to manufacturing, retailing, wholesaling, consulting and advertising organizations. This is no longer the case as marketing is seen as indispensable to all types of organizations for their success. The Marketing major prepares students to practice marketing in today’s highly dynamic and challenging environments. To accomplish this objective, the Marketing curriculum contains a wide range of courses together with a mix of business, management and useful general courses.
Admission Requirements
6+
70+
A general Saudi secondary school (high school) certificate in natural, social or administrative sciences or equivalents or a high school diploma earned outside the Kingdom of Saudi Arabia approved by the Ministry of Education in Riyadh secondary certificate or high school diploma awarded within the past five years; Passing the University entrance exam; Be a full-time student (part-time enrolment is not permitted); Have a record of good conduct; If a public or private sector employee, applicant present a written approval to study from the workplace; Satisfy other conditions stipulated by the board of PSU and announced at the time of application; Pass the medical check-up; and Submit academic aptitude scores based on the Qiyas or SAT I exam scores and take the PSU Entrance Exam.
4 Years
Aug
Tuition fees
Domestic
14,640 USD
International
16,835 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BS in Marketing
Prince Sultan University, Saudi Arabia, Riyadh, SA, Riyadh, Saudi Arabia
48 monthsProgramme duration
16,835 USDTuition Fee/year
AugStarting Month
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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