MPS Branding

The Master of Professional Studies is a one-year graduate degree program that examines the relationship between design and strategy, and the power of design thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business.
It is the first program of its kind in the United States and offers its students a unique opportunity to study with some of the most accomplished branding experts working today.
Students graduating from this program will be able to take advantage of new market opportunities, and to deliver innovative, successful and sustainable project outcomes in the worlds of design, advertising, marketing and business.

During the year, students develop an understanding of diverse branding strategies, brand valuation and brand development life cycles. Students will explore important themes in behavioral science and relevant cultural themes as they relate to branding. We will investigate marketing challenges involved in creating and sustaining brands and gain an understanding of corporate-level discourse. The required course work for this degree program will be organized into five progressive segments: culture, behavior, business, commerce and creative. Each discipline will work both independently and cohesively with the others, but rigorous attention will be paid to each field to determine and define the modern practice of branding.