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The Master of Professional Studies is a one-year graduate degree program that examines the relationship between design and strategy, and the power of design thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business. It is the first program of its kind in the United States and offers its students a unique opportunity to study with some of the most accomplished branding experts working today. Students graduating from this program will be able to take advantage of new market opportunities, and to deliver innovative, successful and sustainable project outcomes in the worlds of design, advertising, marketing and business.
During the year, students develop an understanding of diverse branding strategies, brand valuation and brand development life cycles. Students will explore important themes in behavioral science and relevant cultural themes as they relate to branding. We will investigate marketing challenges involved in creating and sustaining brands and gain an understanding of corporate-level discourse. The required course work for this degree program will be organized into five progressive segments: culture, behavior, business, commerce and creative. Each discipline will work both independently and cohesively with the others, but rigorous attention will be paid to each field to determine and define the modern practice of branding.
Program overview
Main Subject
Art and Design
Degree
MPS
Study Level
Masters
Study Mode
On Campus
The Master of Professional Studies is a one-year graduate degree program that examines the relationship between design and strategy, and the power of design thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business. It is the first program of its kind in the United States and offers its students a unique opportunity to study with some of the most accomplished branding experts working today. Students graduating from this program will be able to take advantage of new market opportunities, and to deliver innovative, successful and sustainable project outcomes in the worlds of design, advertising, marketing and business.
During the year, students develop an understanding of diverse branding strategies, brand valuation and brand development life cycles. Students will explore important themes in behavioral science and relevant cultural themes as they relate to branding. We will investigate marketing challenges involved in creating and sustaining brands and gain an understanding of corporate-level discourse. The required course work for this degree program will be organized into five progressive segments: culture, behavior, business, commerce and creative. Each discipline will work both independently and cohesively with the others, but rigorous attention will be paid to each field to determine and define the modern practice of branding.
Admission Requirements
1 Year
Tuition Fee and Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
MPS Branding
Manhattan, New York City, United States
# 25QS Subject Rankings
12 monthsProgram duration
YesScholarships
Art and DesignMain Subject Area
Program overview
Main Subject
Art and Design
Degree
MPS
Study Level
Masters
Study Mode
On Campus
It is the first program of its kind in the United States and offers its students a unique opportunity to study with some of the most accomplished branding experts working today.
Students graduating from this program will be able to take advantage of new market opportunities, and to deliver innovative, successful and sustainable project outcomes in the worlds of design, advertising, marketing and business.
During the year, students develop an understanding of diverse branding strategies, brand valuation and brand development life cycles. Students will explore important themes in behavioral science and relevant cultural themes as they relate to branding. We will investigate marketing challenges involved in creating and sustaining brands and gain an understanding of corporate-level discourse. The required course work for this degree program will be organized into five progressive segments: culture, behavior, business, commerce and creative. Each discipline will work both independently and cohesively with the others, but rigorous attention will be paid to each field to determine and define the modern practice of branding.
Program overview
Main Subject
Art and Design
Degree
MPS
Study Level
Masters
Study Mode
On Campus
It is the first program of its kind in the United States and offers its students a unique opportunity to study with some of the most accomplished branding experts working today.
Students graduating from this program will be able to take advantage of new market opportunities, and to deliver innovative, successful and sustainable project outcomes in the worlds of design, advertising, marketing and business.
During the year, students develop an understanding of diverse branding strategies, brand valuation and brand development life cycles. Students will explore important themes in behavioral science and relevant cultural themes as they relate to branding. We will investigate marketing challenges involved in creating and sustaining brands and gain an understanding of corporate-level discourse. The required course work for this degree program will be organized into five progressive segments: culture, behavior, business, commerce and creative. Each discipline will work both independently and cohesively with the others, but rigorous attention will be paid to each field to determine and define the modern practice of branding.
Admission Requirements
Tuition Fee and Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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