16 monthsProgramme duration
24,570 USDTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSBA/MSM dual degree arms you with a unique set of analytical tools such as CRIS-DM and Analytics Life Cycle to guide data management for timely executive decision making as applied to marketing research.
You will also learn on how to design studies, gather and analyze data through surveys and make strategic decisions based on data.
With the MSBA/MSM dual degree program, MSBA students will learn how to apply business analytics in the marketing context and how to conduct marketing research. MSM students can complement their marketing research capabilities and familiarity of customer behavior with data management and business analytics skills.
Programme overview
Main Subject
Business Analytics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSBA/MSM dual degree arms you with a unique set of analytical tools such as CRIS-DM and Analytics Life Cycle to guide data management for timely executive decision making as applied to marketing research.
You will also learn on how to design studies, gather and analyze data through surveys and make strategic decisions based on data.
With the MSBA/MSM dual degree program, MSBA students will learn how to apply business analytics in the marketing context and how to conduct marketing research. MSM students can complement their marketing research capabilities and familiarity of customer behavior with data management and business analytics skills.
Admission Requirements
- Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
Domestic
International
Scholarships
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