You gain the business acumen and knowledge to understand the impact of data on multiple organisational functions, such as marketing, human resources and finance. This broad-based degree gives you a comprehensive understanding of business concepts and models with specialist knowledge of data management and data strategy. You study business organisation, management, leadership and enterprise combined with specialist modules in data management. You develop your entrepreneurial skills through innovative learning and teaching methods, with a practical applied focus throughout. This gives your CV the edge, ensuring you have the skillsets to match the requirements of industry and the needs of this growing business discipline.