Business Administration (General)

Designed to provide students who do not wish to specialize in a specific area of business but instead would like to take a wider array of courses to provide a wide range in their management education. Many positions in business require the varied skills that a generalist can offer, so choosing the general BBA can be a wise choice especially for students whose interests lie in a number of different areas. The university aims to deliver a high quality learning environment that embeds intellectual curiosity, innovation and best practice in learning, teaching and student support to enable students to achieve their full academic potential.