Marketing MSc (Online)

Master tomorrow’s marketing skills today

Due to increasing consumers of products and services, marketing has never been in more demand than now. For marketeers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, through building your ability to harness the latest data-based, service-centred and digital techniques. 

“Platforms come and go; for example, you could get a Facebook Ads certification, but in 10 years’ time will your knowledge be relevant? What we are providing on our MSc is the marketing knowledge and foundations that will be replicable in the future” - Dr Alena Kostyk, Deputy Programme Leader of Online MSc Marketing.

14th in the UK, 48th worldwide for International Strategic Marketing (Campus Masters) – QS World University Rankings 2021, the University of Glasgow is committed to delivering a highly-esteemed programme which will enable you to thrive in the world of marketing.

Join our triple-accredited Adam Smith Business School

Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour. Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s hyper-digital marketing and communications environment.

Choose your career path

To match your career path, the programme features optional courses, including digital, UX, retail and service marketing – a choice of current subjects designed to expand your expertise in today’s marketing techniques. It’s this career-relevant experience, backed by the prestige of the University of Glasgow, that’s key to unlocking a host of marketing careers, from brand development to marketing management. 

This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. It also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers. 

Study online, on your terms

Studying online means you don’t have to sacrifice your current career in order to pursue a new one. With industry-lead teaching and cutting-edge research, you’ll be able to study the entire programme without having to set foot on campus. The University of Glasgow tailors its online programmes to suit its students. The MSc offers a variety of study options from videos, online presentations and discussions - all of which are designed to help you learn, whilst also helping you achieve your career goals.