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The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.
Admission Requirements
6+
80+
To be eligible for admission to the Master of Science in Marketing Programme, a candidate must: Hold a recognised degree or equivalent; Obtain statements from two referees, regarding his/her suitability for the Programme; and Obtain a TOEFL/IELTS score if you are not from an English-medium university. GMAT/GRE scores are not required, but a good GMAT/GRE score will be favourably considered and can be helpful for marginal cases. In general, applicants are not required to attend an interview during the admissions process. You may be invited to record and upload additional mandatory admission videos.
12 Dec 2025
2 Years
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
Domestic
51,026 USD
International
51,026 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Science in Marketing
HKU Main Campus, Hong Kong, Hong Kong SAR
24 monthsProgramme duration
51,026 USDTuition Fee/year
12 Dec, 2025Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
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