Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

Online

Through the MSc Marketing from the University of London you'll learn how your marketing decisions will affect financial, social and broader environmental outcomes, and become a better marketing leader.

Key facts
Academic direction is provided by Birkbeck, University of London, one of the world’s top research universities. Birkbeck academics are research-active across a range of disciplines and regularly contribute to public debate and publish in leading academic journals. The degree is accredited by the Chartered Institute of Marketing, which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. As a graduate you can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.

Career opportunities

Graduates can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.

This degree can be useful in a variety of marketing roles within local and national government, in for-profit and not-for-profit organisations, and in large, SMEs, start-ups and family businesses.

Possible professions include Head of Marketing, Head of Digital, Brand Manager, Campaign Manager, Digital marketing manager, Social Media Manager, Market Insight Manager, Strategic Marketing Manager and Media and Communications Manager.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

Online

Through the MSc Marketing from the University of London you'll learn how your marketing decisions will affect financial, social and broader environmental outcomes, and become a better marketing leader.

Key facts
Academic direction is provided by Birkbeck, University of London, one of the world’s top research universities. Birkbeck academics are research-active across a range of disciplines and regularly contribute to public debate and publish in leading academic journals. The degree is accredited by the Chartered Institute of Marketing, which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. As a graduate you can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.

Career opportunities

Graduates can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.

This degree can be useful in a variety of marketing roles within local and national government, in for-profit and not-for-profit organisations, and in large, SMEs, start-ups and family businesses.

Possible professions include Head of Marketing, Head of Digital, Brand Manager, Campaign Manager, Digital marketing manager, Social Media Manager, Market Insight Manager, Strategic Marketing Manager and Media and Communications Manager.

Admission Requirements

What qualifications do you need?
For the MSc or Postgraduate Diploma you will need a first- or second-class honours bachelor’s degree (or an acceptable equivalent), in any subject, from an acceptable institution.
For the Postgraduate Certificate you will need a first- or second-class bachelor’s degree (or an acceptable equivalent) or two years minimum work experience in a relevant field. This will most commonly be in a marketing or management position but each application will be considered on a case-by-case basis.
Students who are admitted onto the Postgraduate Certificate or Postgraduate Diploma, upon successful completion of that award, will be able to progress to a higher award.
If you do not meet the standard requirements, we will consider each application on its own merits. Our Admissions Panel will consider whether any alternative qualifications or work experience you have are suitable for entry to the programme.

Application Deadline

09 Sep 2026

Starting Month(s)

Oct

Scholarships

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