Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
The study of marketing involves learning not only the time-tested marketing fundamentals but also how to effectively deploy them using modern technologies and tools. Beyond traditional theory, the Bachelor of Science in Business Administration with a focus on Marketing prepares quantitative-oriented students to practice marketing using data analytics, artificial intelligence applications, digital metrics, and other technical tools. In addition to satisfying the requirements of the University’s Cognates Program of General Education and electives to meet the overall 120-credit degree requirement, students pursuing the BSBA in Marketing must complete the BSBA Business Core of Required Courses and the specific coursework for the Marketing area of specialization.
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
The study of marketing involves learning not only the time-tested marketing fundamentals but also how to effectively deploy them using modern technologies and tools. Beyond traditional theory, the Bachelor of Science in Business Administration with a focus on Marketing prepares quantitative-oriented students to practice marketing using data analytics, artificial intelligence applications, digital metrics, and other technical tools. In addition to satisfying the requirements of the University’s Cognates Program of General Education and electives to meet the overall 120-credit degree requirement, students pursuing the BSBA in Marketing must complete the BSBA Business Core of Required Courses and the specific coursework for the Marketing area of specialization.
Admission Requirements
4 Years
Sep
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Science in Business Administration in Marketing
221 Jenkins Building, 5250 University Drive, Coral Gables, US, Coral Gables, United States
48 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
In addition to satisfying the requirements of the University’s Cognates Program of General Education and electives to meet the overall 120-credit degree requirement, students pursuing the BSBA in Marketing must complete the BSBA Business Core of Required Courses and the specific coursework for the Marketing area of specialization.
Programme overview
Main Subject
Marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
In addition to satisfying the requirements of the University’s Cognates Program of General Education and electives to meet the overall 120-credit degree requirement, students pursuing the BSBA in Marketing must complete the BSBA Business Core of Required Courses and the specific coursework for the Marketing area of specialization.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Business and Management (2)
Bachelor of Business Administration in Accounting
Bachelor of Business Administration in Accounting
Bachelor of Business Administration in Accounting (Five-Year Accounting Program)
Bachelor of Business Administration in Accounting (Five-Year Accounting Program)
Bachelor of Business Administration in Business Analytics
Bachelor of Business Administration in Business Analytics
Bachelor of Business Administration in Business Technology
Bachelor of Business Administration in Business Technology
Bachelor of Business Administration in Economics
Bachelor of Business Administration in Economics
Bachelor of Business Administration in Entrepreneurship
Bachelor of Business Administration in Entrepreneurship
Bachelor of Business Administration in Finance
Bachelor of Business Administration in Finance
Bachelor of Business Administration in General Business
Bachelor of Business Administration in General Business
Bachelor of Business Administration in Health Management and Policy
Bachelor of Business Administration in Health Management and Policy
Bachelor of Business Administration in Management
Bachelor of Business Administration in Management
Bachelor of Business Administration in Marketing
Bachelor of Business Administration in Marketing
Bachelor of Business Administration in Organizational Leadership
Bachelor of Business Administration in Organizational Leadership
Bachelor of Business Administration in Real Estate
Bachelor of Business Administration in Real Estate
Bachelor of Science in Accounting and Finance (BSAF)
Bachelor of Science in Accounting and Finance (BSAF)
Bachelor of Science in Business Administration in Accounting
Bachelor of Science in Business Administration in Accounting
Bachelor of Science in Business Administration in Business Analytics
Bachelor of Science in Business Administration in Business Analytics
Bachelor of Science in Business Administration in Business Technology
Bachelor of Science in Business Administration in Business Technology
Bachelor of Science in Business Administration in Economics
Bachelor of Science in Business Administration in Economics
Bachelor of Science in Business Administration in Entrepreneurship
Bachelor of Science in Business Administration in Entrepreneurship
Bachelor of Science in Business Administration in Finance
Bachelor of Science in Business Administration in Finance
Bachelor of Science in Business Administration in General Business
Bachelor of Science in Business Administration in General Business
Bachelor of Science in Business Administration in Health Management and Policy
Bachelor of Science in Business Administration in Health Management and Policy
Bachelor of Science in Business Administration in Management
Bachelor of Science in Business Administration in Management
Bachelor of Science in Business Administration in Marketing
Bachelor of Science in Business Administration in Marketing
Bachelor of Science in Business Administration in Organizational Leadership
Bachelor of Science in Business Administration in Organizational Leadership
Bachelor of Science in Business Administration in Real Estate
Bachelor of Science in Business Administration in Real Estate
Social Sciences and Management (2)
Bachelor of Business Administration in Human Resource Management
Bachelor of Business Administration in Human Resource Management
Bachelor of Business Administration in Legal Studies
Bachelor of Business Administration in Legal Studies
Bachelor of Science in Business Administration in Human Resource Management
Bachelor of Science in Business Administration in Human Resource Management
Bachelor of Science in Business Administration in Legal Studies
Bachelor of Science in Business Administration in Legal Studies
Business and Management (1)
Juris Doctor (JD)/MBA Dual Degree Program
Juris Doctor (JD)/MBA Dual Degree Program
MD/MBA Dual Degree Program
MD/MBA Dual Degree Program
Master in International Business
Master in International Business
Master of Health Administration
Master of Health Administration
Master of Science in Accountancy
Master of Science in Accountancy
Master of Science in Business Analytics
Master of Science in Business Analytics
Master of Science in Finance
Master of Science in Finance
Master of Science in Leadership
Master of Science in Leadership
Master of Science in Sustainable Business
Master of Science in Sustainable Business
Online Master of Science in Finance
Online Master of Science in Finance
Professional MBA
Professional MBA
Executive MBA (3)
Executive MBA in Health Management and Policy
Executive MBA in Health Management and Policy
Global Executive MBA
Global Executive MBA
Full-Time MBA (3)
Accelerated MBA
Accelerated MBA
Accelerated MBA in Real Estate
Accelerated MBA in Real Estate
Full-Time MBA
Full-Time MBA
Online/Distance MBA (3)
Online MBA
Online MBA
Business and Management (1)
PhD in Business - Accounting
PhD in Business - Accounting
PhD in Business - Business Technology
PhD in Business - Business Technology
PhD in Business - Management Science
PhD in Business - Management Science
PhD in Business - Marketing
PhD in Business - Marketing
PhD in Economics
PhD in Economics
PhD in Finance
PhD in Finance
PhD in Operations Management
PhD in Organizational Behavior
PhD in Strategy & International Business