Bachelor of Commerce (BCom) in Business Analytics

Vast amounts of data are generated every day by businesses and organisations, social activity, video streaming, medical imagery and more. The ability to sift through this data and extract useful information is in hot demand.  

On this programme of Business Analytics, you’ll learn how to apply analytics skills and techniques to organisational data to obtain useful insights. You’ll develop sought-after skills that are required in every area of business including accounting, finance, marketing, management, economics and tourism.

You’ll have the opportunity to learn about artificial intelligence and machine learning, which underpin a range of online platforms, such as Google and ChatGPT. You’ll also gain an understanding of how these techniques are used in online marketing – for example, to serve up relevant ads when browsing on a social media platform.

With an emphasis on a hands-on approach to analysing data and extracting insights, you’ll gain up-to-date skills in commonly used data analysis platforms, including Excel, R and Python.