Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways. You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module. Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.
Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively. Developing these transferable skills and more, you’ll also discover the connections between marketing teams and other functional business areas.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing, such as Google Analytics. As part of the Marketing and Planning module, for example, students previously developed marketing solutions for an international brand, presenting their recommendations online to the International Marketing Director, who was based in Milan.
As a professional marketer, you will graduate with the skills and knowledge to work in-house for an organisation or a creative agency or become a freelance consultant.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways. You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module. Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.
Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively. Developing these transferable skills and more, you’ll also discover the connections between marketing teams and other functional business areas.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing, such as Google Analytics. As part of the Marketing and Planning module, for example, students previously developed marketing solutions for an international brand, presenting their recommendations online to the International Marketing Director, who was based in Milan.
As a professional marketer, you will graduate with the skills and knowledge to work in-house for an organisation or a creative agency or become a freelance consultant.
Admission Requirements
6+
112+
A Levels – BBC to ABB
International Baccalaureate – 112 to 128 UCAS Tariff points from the IB
BTEC Extended Diploma – DMM to DDM
BTEC Diploma – D*D*
Access – 112 to 128 UCAS Tariff points from the Access course
In addition to one of the above, you should have: GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4 If your first language is not English, you will need an IELTS test certificate. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
16 Aug 2024
4 Years
Sep
Domestic
9,250 GBP
International
15,400 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing Management BA Honours
Marylebone Campus, London, United Kingdom
48 monthsProgramme duration
15,400 GBPTuition Fee/year
16 Aug, 2024Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.
Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.
Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively. Developing these transferable skills and more, you’ll also discover the connections between marketing teams and other functional business areas.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing, such as Google Analytics. As part of the Marketing and Planning module, for example, students previously developed marketing solutions for an international brand, presenting their recommendations online to the International Marketing Director, who was based in Milan.
As a professional marketer, you will graduate with the skills and knowledge to work in-house for an organisation or a creative agency or become a freelance consultant.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.
Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.
Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively. Developing these transferable skills and more, you’ll also discover the connections between marketing teams and other functional business areas.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing, such as Google Analytics. As part of the Marketing and Planning module, for example, students previously developed marketing solutions for an international brand, presenting their recommendations online to the International Marketing Director, who was based in Milan.
As a professional marketer, you will graduate with the skills and knowledge to work in-house for an organisation or a creative agency or become a freelance consultant.
Admission Requirements
- A Levels – BBC to ABB
- International Baccalaureate – 112 to 128 UCAS Tariff points from the IB
- BTEC Extended Diploma – DMM to DDM
- BTEC Diploma – D*D*
- Access – 112 to 128 UCAS Tariff points from the Access course
In addition to one of the above, you should have:GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4 If your first language is not English, you will need an IELTS test certificate.
We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (4)
Arabic and International Business BA Honours
Arabic and International Business BA Honours
Chinese and International Business BA Honours
Chinese and International Business BA Honours
French and International Business BA Honours
French and International Business BA Honours
Spanish and International Business BA Honours
Spanish and International Business BA Honours
Business and Management (4)
Accounting BSc Honours
Accounting BSc Honours
Accounting and Business Management BA Honours
Accounting and Business Management BA Honours
Business Management (Digital Business) BA Honours
Business Management (Digital Business) BA Honours
Business Management (Entrepreneurship) BA Honours
Business Management (Entrepreneurship) BA Honours
Business Management (Human Resource Management) BA Honours
Business Management (Human Resource Management) BA Honours
Business Management (Marketing) BA Honours
Business Management (Marketing) BA Honours
Business Management BA Honours
Business Management BA Honours
Business Management with Foundation BA Honours
Business Management with Foundation BA Honours
Contemporary Retail BA
Contemporary Retail BA
Digital Marketing BA Honours
Digital Marketing BA Honours
Economics BSc Honours
Economics BSc Honours
Economics and Management BA Honours
Economics and Management BA Honours
FinTech with Data Analytics BSc Honours
FinTech with Data Analytics BSc Honours
Finance BSc Honours
Finance BSc Honours
Finance and Business Management BA Honours
Finance and Business Management BA Honours
Financial Economics BSc (Hons)
Financial Economics BSc (Hons)
Global Trade and Business BA Honours
Global Trade and Business BA Honours
International Business BA Honours
International Business BA Honours
International Marketing BA Honours
International Marketing BA Honours
Marketing Communications BA Honours
Marketing Communications BA Honours
Marketing Management BA Honours
Marketing Management BA Honours
Quantity Surveying and Commercial Management BSc Honours
Quantity Surveying and Commercial Management BSc Honours
Quantity Surveying and Commercial Management with Foundation BSc Honours
Quantity Surveying and Commercial Management with Foundation BSc Honours
Real Estate with Foundation BSc Honours
Real Estate with Foundation BSc Honours
Sports Management BA Honours
Sports Management BA Honours
Sustainable Business Management BA
Sustainable Business Management BA
Engineering and Technology (4)
Construction Management BSc Honours
Construction Management BSc Honours
Construction Management with Foundation BSc Honours
Construction Management with Foundation BSc Honours
Social Sciences and Management (4)
Real Estate BSc Honours
Real Estate BSc Honours
Business and Management (3)
Business and Organisational Psychology MSc (Full-Time)
Business and Organisational Psychology MSc (Full-Time)
Business of Film MA
Business of Film MA
Digital Business MSc
Digital Business MSc
Digital Marketing Management MSc
Digital Marketing Management MSc
Economic Policy and Analysis MSc
Economic Policy and Analysis MSc
Entrepreneurship, Innovation and Enterprise Development MSc
Entrepreneurship, Innovation and Enterprise Development MSc
FinTech with Business Analytics MSc
FinTech with Business Analytics MSc
Finance (Banking) MSc
Finance (Banking) MSc
Finance (International Finance) MSc
Finance (International Finance) MSc
Finance and Accounting MSc
Finance and Accounting MSc
International Business and Management MSc
International Business and Management MSc
International Development Management MSc
International Development Management MSc
International Human Resource Management MA
International Human Resource Management MA
Investment and Risk Finance MSc
Investment and Risk Finance MSc
Management MA
Management MA
Marketing Communications MA/MSc
Marketing Communications MA/MSc
Marketing Management MA/MSc
Marketing Management MA/MSc
Project Management MSc
Project Management MSc
Real Estate Development MSc
Real Estate Development MSc
Sustainability Management and Innovation MSc
Sustainability Management and Innovation MSc
Engineering and Technology (3)
Construction Project Management MSc
Construction Project Management MSc
Social Sciences and Management (3)
Human Resource Management MA
Human Resource Management MA
Full-Time MBA (1)
Master of Business Administration (MBA)
Master of Business Administration (MBA)