M.B.A. - Brand Management Program By Vanderbilt University |Top Universities

M.B.A. - Brand Management

M.B.A. - Brand Management

Vanderbilt University

Vanderbilt University, Nashville, United States
  • QS World University Rankings
    218
  • Degree Other
  • Study Level Bachelors
  • Duration 24 months

others shortlisted this program

others shortlisted this program

The scope of a brand manager’s function varies from company to company, but the core job function is to search for the most productive way to build long-term profitability for a product. Traditional brand management focuses on consumable goods with a short repeat purchase cycle, in which sales respond rapidly to changes in price, product, packaging, distribution, and promotion.