Programme overview

Main Subject

Marketing

Degree

MA

Study Level

Masters

Study Mode

On Campus

The aim of the training is to train future leaders who are able to make complex marketing strategy decisions in various sectors and types of business, both in local and international markets. The training aims to enable graduates to perform marketing expert and marketing manager tasks in a specific marketing area as well as to represent the aspects of the marketing function within the company and to cooperate with other functional organizational units and external marketing service providers. The training places great emphasis on developing an analytical mindset, a strategic approach, and a customer-centric approach based on an understanding of economic relations. The training aims to equip students with competencies that will help them meet the challenges of the digital marketing environment. Graduates of the program are prepared to continue their studies in doctoral / PhD training.

Programme overview

Main Subject

Marketing

Degree

MA

Study Level

Masters

Study Mode

On Campus

The aim of the training is to train future leaders who are able to make complex marketing strategy decisions in various sectors and types of business, both in local and international markets. The training aims to enable graduates to perform marketing expert and marketing manager tasks in a specific marketing area as well as to represent the aspects of the marketing function within the company and to cooperate with other functional organizational units and external marketing service providers. The training places great emphasis on developing an analytical mindset, a strategic approach, and a customer-centric approach based on an understanding of economic relations. The training aims to equip students with competencies that will help them meet the challenges of the digital marketing environment. Graduates of the program are prepared to continue their studies in doctoral / PhD training.

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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