Master of Marketing

The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing. The MMKG curriculum provides students with the critical analysis and decision making skills required of marketers today. Students will learn the state-of-the-art in marketing and research tools. They will develop abilities in analytics, digital marketing, brand management, and marketing communications. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and will be equipped with the skills to advance to leadership roles in the future. The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real small to mid-sized organizations.