My experience as a business leader in a male-dominated industry

A significant challenge throughout Amanda’s career has been gender discrimination. When working in logistics at AB InBev, Amanda’s team was predominantly male, and she often felt she wasn’t taken seriously at times. 

“Inappropriate comments were made about my appearance, for example, but I tried to not let it affect me. It wasn’t until I was promoted and was in charge of 20 men, most of whom were older than me, that I found it really hard to earn respect as a female leader. 

“Many colleagues were resistant to any kind of change I tried to implement or were unwilling to use new technology. It took a while and after many serious conversations, I was able to get my colleagues onboard.” 

So, what advice does Amanda have for women working in business industries that are often male dominated? “It’s important to be brave and remember that any of the judgement or comments aren’t a reflection on you.  

“Things are changing in business and discussions are being had around female empowerment. It’s unfortunate that being a female leader in business is a minority, but I would use that to your advantage. You have a perspective that your male colleagues don’t, and you can bring value. 

“Speak up if you feel uncomfortable. Some colleagues think they’re being nice when making comments about your clothing or putting a hand on your shoulder but it’s best to set boundaries as soon as possible. 

“You may assume that small comments are harmless, but they do build up in your subconscious and alter your behaviour. For example, in the past, I’ve dressed more masculine to avoid attention. That’s why it’s important to speak up and not worry about coming across as rude.” 

When Amanda graduated from ASB, Covid hit, and she wasn’t able to pursue opportunities in Asia as she’d planned. 

“I spent a lot of time during lockdown thinking and reflecting. I decided that I wanted to study, even if the skills learned weren’t directly related to my career, so I took courses in finance, investing money, and digital marketing.” 

As Covid eased, she found a senior research analyst job in Puerto Rico, eventually becoming a product manager. “Although the role didn’t pan out in the long-term, my salary was considerably larger compared to my earnings in Brazil and having an MBA meant a lot of doors opened for me internationally. 

Amanda now works as a consultant for Montage, a service platform that connects customers with local professionals, as well as freelance work, helping business in the engineering space. 

She has also pursued her long-term dream of wanting to become an entrepreneur. “As a child, I was interested in saving and earning my own money. Sometimes we struggled with finances as a family, so I understood the importance of being financially independent.”  

“Although I do a lot of consulting for business, I realised my interests stem from personal growth and helping people find out what they want to do. This year I started a mentoring programme, with the long-term goal of helping Brazilians from remote areas find job opportunities. 

“Some of the work I’m doing also involves going to schools. I think it’s important to show kids that it’s possible to pursue a successful career even if you don’t come from a wealthy background.”