What to Expect When You Study an MSc in Luxury Management and Marketing | Top Universities

What to Expect When You Study an MSc in Luxury Management and Marketing

By Stephanie Lukins

Updated February 18, 2021 Updated February 18, 2021

Sponsored by emlyon business school

Dubbed the “industry of excellence”, it’s easy to see why luxury brand management is an attractive field for graduates who like the finer things. This is an incredibly resilient industry too, with market growth hitting close to $1.2 trillion last year despite recent economic downturns.

If you want to be one of the graduates living a life of luxury, studying a degree in luxury management and marketing can be the gateway to a highly lucrative career and other exciting opportunities. We spoke to emlyon business school to find out more about their innovative master’s program in Luxury Management and Marketing and what students can get from it.

You’ll master the basics

The luxury brand management industry oozes exclusivity, with a focus on top-level, traditional customer service which makes the industry unique and personal. Yet, the current relationship between businesses and the customer is almost unrecognizable compared to what it was only 10 years ago, as brands are now having to embrace integrated digitalized marketing strategies in a bid to keep up with the rapidly evolving luxury market landscape.

Despite the glitz and glam of the industry, you’re still going to have to get to grips with the ins and outs of how a business operates, as well as learning about operations management and how to project industry forecasts and trends.

Luxury management and marketing is a challenging business culture with extremely high standards, so having a good blend of theoretical and experential learning should help strengthen your overall understanding of the international industry. 

Speaking of which… you’ll go international and gain a multi-city learning experience

Fittingly for an industry that dominates all four corners of the globe, you’ll begin your luxury management and marketing journey in Paris before embarking on a full semester abroad in either London or New York (depending on whether you want to specialize in the Fashion and Lifestyle Industry or the Luxury Design Industry – more on that later!).

You’ll then spend your third and final semester in Shanghai, Asia’s most high-profile city for high-end luxury goods, and home to emlyon business school’s Asian campus.

This international dimension allows students to identify links between luxury markets on a global scale and assist them in navigating their way around international business markets.

Fashion and Lifestyle Industry or Luxury Design Industry?

If your passion is fashion, then the Fashion Management track is a passport to study at the London College of Fashion in London and even experience London Fashion Week.

Or, if you have a keen eye for design, the Luxury Industry and Entrepreneurship Design Management track means you’ll learn from the professionals at Parsons School of Design at The New School in New York City, covering topics such as ‘Sustainable Business Models’.

London and New York are two of the most creative and innovative cities in the world, so you’re sure to deepen your knowledge and fuel your enthusiasm for the industry with a semester in one of these inspiring cities.

You’ll graduate with the skills and knowledge to achieve your career ambitions with a global brand that oozes luxury

Whether you want to follow in the footsteps of previous emlyon business school graduates and aspire to be a Fragrances Product Manager at Christian Dior, or a Business and Product Development Specialist at Infiniti, with all the right competencies and business know-how under your belt, you’ll be well prepared for a career in the industry.

This article was originally published in May 2019 . It was last updated in February 2021

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