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Course Guides
Masters in Digital Marketing

It covers many bases and goes by various names – online marketing, digital marketing, e-marketing, internet marketing – but whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today. And a Masters in Digital Marketing degree will prepare you for many exciting roles in this fast-changing and fast-growing sector.

Click on the tabs below to find out about master’s in digital marketing course structures, specializations and career paths.

Key Skills

Common skills gained with a master’s in digital marketing degree include:

  • General numerical skills, including ability to analyze mathematical and statistical data
  • Excellent spoken and written communication skills and the ability communicate clearly and concisely
  • Ability to plan in advance
  • Ability to think strategically
  • Knowledge of internet marketing strategies and best practices
  • Creativity and independent thinking
  • IT skills, particularly in social media
  • Business awareness
  • Analytical skills
  • Team working skills
  • Strong written and verbal communication skills