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Course Guides
Marketing Degrees

Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing brain on their team. Formerly taught as a supplemental module to a business degree, marketing is now taught at universities as a discipline in its own right.

Ever found yourself looking at an advertising campaign and thinking you could do better? Regularly get excited about the latest social media innovations? Pride yourself on your strong communication skills, especially when it comes to persuasion? Then marketing degrees could be for you.

Key Skills

Common skills gained during a marketing degree include:

  • General numerical skills including ability to analyze mathematical and statistical data
  • Excellent spoken and written communication skills and the ability communicate clearly and concisely
  • Ability to plan in advance
  • Ability to think strategically
  • Ability to think independently
  • Research and data analysis skills
  • Teamwork skills
  • Presentation skills
  • Problem-solving skills
  • Practical understanding of modern media
  • Knowledge of international markets