Economics and Business Economics

From individuals to businesses and governments, we all make choices every day. Economics is the science of choice, from the personal (Why do you buy what you do?) to the public (How do government policies affect consumer behaviour?). Business economics, meanwhile, is about solving specific problems within companies (How can we as a company get consumers to choose our product?). Understanding the choices that all these players make is essential in today’s globalising society, where consumer choices and business opportunities are multiplying by the hour.

You’ll not only learn the economic theory but will also develop the practical skills for analysing specific problems and the professional skills for presenting your solutions. You’ll be well-qualified to advise businesses, consumers and even policy makers on economic issues. This opens up a wide range of career opportunities to you and will help you succeed at whichever path you choose.