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Brand Management (B.A.)
Berlin Campus, Berlin, Germany
YesScholarships
Business and Management StudiesMain Subject Area
Program overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Brand Management (B.A.)
Are you interested in brands, communication and advertising and would like to complete your bachelor's degree in this field? Do you see your dream job in a creative, innovative and communicative environment? Then our bachelor's programme with a specialisation on brand management, communication and advertising is the perfect match for you.Contents of the Brand Management (B.A.) programme
In this bachelor's programme, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.
You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Program overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Brand Management (B.A.)
Are you interested in brands, communication and advertising and would like to complete your bachelor's degree in this field? Do you see your dream job in a creative, innovative and communicative environment? Then our bachelor's programme with a specialisation on brand management, communication and advertising is the perfect match for you.Contents of the Brand Management (B.A.) programme
In this bachelor's programme, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.
You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
Macromedia University offers four undergraduate programs covering the following subjects:
Media and communication managementMedia and communication designInternational managementFashion management
In addition, students can also choose BA Hons programs offered through a partnership with the University of Westminster (UoW). In these programs, you have the option to earn both the UoW degree and the German degree while studying.For non-European students, the tuition fee is €5,500 (US$5,981) per semester and €5,150 (US$5,600) for European students.The additional degree program with University of Westminster costs €6,300 (US$6,851) per semester for non-European students and €5,950 (US$6,470) for European students.
Admission for studying in one of the university’s campuses in Germany requires a high school certificate, university entrance qualification for applied sciences or equivalent and TOEFL or IELTS.Students interested in the Westminster University’s Bachelor of Honors degree should check the country-specific admission requirements.
Business (3)
Fashion Management (B.A.)
International Management (B.A.)
Design & Creative Arts (3)
Acting (B.A.)
Fashion Design (B.A.)
Film Directing (B.A.)
Media and Communication Design (B.A.)
Media Management (3)
Brand Management (B.A.)
Media and Communication Management (B.A.)
Music Management (B.A.)
Macromedia University offers seven postgraduate programs covering the following subjects:
Media and communication management Design thinkingDesign managementBrand managementDigital media businessBusinessSmart city design
The tuition fee for postgraduate programs is €6,000 (US$6,525) per semester for both European and non-European students.
Entry requirements
Bachelor’s degree with at least 210 ECTS. If you have less than 210 ECTS, you have the option to complete a Pre-semester earning the required 30 ECTSTOEFL test or IELTS equivalent qualifications may also be acceptedCurriculum VitaeLetter of recommendationPersonal motivation statement
Business (3)
Business Management (M.A.)
Strategic Marketing (M.A.)
Design (3)
Design Management (M.A.)
Smart City Design (M.A.)
Media Management (3)
Brand Management (M.A.)
Digital Media Business (M.A.)
Media and Communication Management (M.A.)
Music Management (M.A.)