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In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.
The Marketing Insights and Analytics major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.
Programme overview
Main Subject
Marketing
Degree
BComm
Study Level
Undergraduate
Study Mode
On Campus
In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.
The Marketing Insights and Analytics major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.
Admission Requirements
6.5+
80+
27 Jul 2026
3 Years
Feb
Jul
Tuition fees
Domestic
16,000 AUD
International
46,900 AUD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Commerce with a Major in Marketing Insights and Analytics
Wallumattagal Campus, Sydney, Australia
36 monthsProgramme duration
46,900 AUDTuition Fee/year
27 Jul, 2026Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BComm
Study Level
Undergraduate
Study Mode
On Campus
The Marketing Insights and Analytics major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.
Programme overview
Main Subject
Marketing
Degree
BComm
Study Level
Undergraduate
Study Mode
On Campus
The Marketing Insights and Analytics major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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