International Marketing Management (Taught) 12 months Postgraduate Programme By Robert Gordon University |TopUniversities

International Marketing Management (Taught)

Programme Duration

12 monthsProgramme duration

Tuitionfee

13,720 GBPTuition Fee/year

Starting Month

Jan-2000Starting Month

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

This accredited International Marketing Management degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing. You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

This accredited International Marketing Management degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing. You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

Admission Requirements

88+
6.5+
2.7+
176+
61+
Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

12 Months
Jan-2000

Tuition fees

Domestic
6,000 GBP
International
13,720 GBP

Scholarships

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