Bachelor of Business Administration - Electronic Commerce / Digital Marketing 48 months Undergraduate Programme By University of Toledo |TopUniversities
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Bachelor of Business Administration - Electronic Commerce / Digital Marketing

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Programme Duration

48 monthsProgramme duration

Main Subject Area

Business and Management StudiesMain Subject Area

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Programme overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

The electronic commerce (e-commerce) specialization provides students with the managerial and technical skills for successful careers in the Internet economy. E-commerce competencies are essential for business professionals in fields such as marketing, financial services, international business, purchasing, information systems, operations management and professional sales. Program Requirements Required Courses: 12 hours EBUS 3090 E-Commerce and the Networked Economy EBUS 3180 Web Design for Business Communication EBUS 4040 E-Commerce Intelligence Management EBUS 4150 E-Commerce Business Models & Project Management Electives - Choose one of the following career tracks: 9 hours Digital Technology Track INFS 3380 Web Application Development I INFS 3240 Business Intelligence Systems INFS 3780 Enterprise Wide Information System Management Or Digital Marketing Applications Track MKTG 3280 Internet Marketing (required in this career track) And 2 courses from MKTG 3260 Global Framework for E-commerce/Mobile marketing MKTG 4980 Special Topics MKTG 4940 Internship

Programme overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

The electronic commerce (e-commerce) specialization provides students with the managerial and technical skills for successful careers in the Internet economy. E-commerce competencies are essential for business professionals in fields such as marketing, financial services, international business, purchasing, information systems, operations management and professional sales. Program Requirements Required Courses: 12 hours EBUS 3090 E-Commerce and the Networked Economy EBUS 3180 Web Design for Business Communication EBUS 4040 E-Commerce Intelligence Management EBUS 4150 E-Commerce Business Models & Project Management Electives - Choose one of the following career tracks: 9 hours Digital Technology Track INFS 3380 Web Application Development I INFS 3240 Business Intelligence Systems INFS 3780 Enterprise Wide Information System Management Or Digital Marketing Applications Track MKTG 3280 Internet Marketing (required in this career track) And 2 courses from MKTG 3260 Global Framework for E-commerce/Mobile marketing MKTG 4980 Special Topics MKTG 4940 Internship

Admission Requirements

6+

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